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November 29, 2006

The Interactive Effects of Website Delay, Breadth, and Familiarity

The negative effects of website delay are well known. Faster is better (Shneiderman 1984, Bouch, Kurchinsky, and Bhatti 2000, Galletta et al. 2004). The trade-off between breadth and depth in menu design has been studied extensively. Wider is better (Jacko et al. 1995, Zaphiris and Mtei 1997, Larson and Czerwinski 1998). User familiarity with terminology and structure in website design has also been studied. Familiar is better (Edwards and Hardman 1989). However, the interaction between all three factors has not been studied until recently. Dennis Galletta, Raymond Henry, Scott McCoy, and Peter Polak analyzed how familiarity and breadth dampen the ill effects of website delay by increasing the "scent" of the target page (Galletta et al. 2006). This article summarizes their results. more »

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November 22, 2006

UK Passes Japan in Broadband Penetration

The UK passed Japan and the US in broadband penetration in the first quarter of 2006 (see Figure 1). Among G7 countries, only Canada had a higher broadband penetration rate, according to a recent broadband survey by OECD. The UK's faster growth rate, over twice that of Japan, propelled it past Japan around March of 2006 (see Figure 2). Meanwhile in the US, broadband growth slowed in October, growing only 0.27% percentage points to 76.6% among active Internet users over the past month. more »

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