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US Broadband Penetration Breaks 30% in December - February 2003 Bandwidth Report

Summary: Broadband penetration broke 30% for first time in December 2002 in US households. 67.5% of US home users connect at 56Kbps or less.

How fast are most connection speeds in the US? For our first Bandwidth Report we track broadband uptake in the US and find over 67% using 56Kbps dialup connections or slower. The following charts, derived from Nielsen//NetRatings data, show trends in connection speeds to the Internet.

Home Connectivity

As of January 2003, most users connected to the Internet use dial-up modems of 56Kbps or less. 55.1% use 56Kbps modems, 9.7% use 28/33.3Kbps, and 2.7% use 14.4Kbps modems. All told 67.5% of home users in the US connect to the Internet at 56Kbps or less (see Figure 1).

Web Connection Speed Trends - Home Users (US)

Web Connection Speed Trends - U.S. home users

Figure 1: Web Connection Speed Trends - Home Users (US)
Source: Nielsen//NetRatings

Broadband Growth

Broadband use in US homes broke 30% for the first time in December of 2002 (31.1%). As of January of 2003 broadband penetration was at 32.6%. Extrapolating the data provided by Nielsen//NetRatings, broadband share in the US should exceed 50% by July of 2004 (see Figure 2).

Broadband Connection Speed Trend - Home Users (US)

Broadband Connection Speed Trend - U.S. home users

Figure 2: Broadband Connection Speed Trend - Home Users (US)
Extrapolated from Nielsen//NetRatings data

Work Connectivity

Most workers in the US enjoy high-speed connections to the Internet. Most use a high-speed line such as a T1 connection, and share bandwidth between computers connected to a network. The speed of each connection decreases as more employees hook up to the LAN. As of January of 2003, of those connected to the Internet, 67.4% of US users at work enjoy a high-speed connection. 32.6% connect from work at 56Kbps or less (see Figure 3).

Web Connection Speed Trends - Work Users (US)

Web Connection Speed Trends - U.S. work users

Figure 3: Web Connection Speed Trends - Work Users (US)
Source: Nielsen//NetRatings

By website optimization on 14 Feb 2003 PM

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