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UK Broadband Penetration Drops to 14th Worldwide - US Broadband Penetration Falls to 93.1% Among Active Internet Users - April 2009 Bandwidth Report

Summary: Over the last quarter of 2008 the UK and Canada dropped behind the tiny Bailiwick of Guernsey to 14th and 15th place respectively in the global broadband penetration race. Meanwhile in the US, broadband penetration dropped to 93.1% among active Internet users.

The UK has dropped from 13th to 14th place in broadband penetration worldwide, during the last quarter of 2008. The US dropped out of the top 20 entirely during the same time period, according to a recent Point Topic survey. Meanwhile US broadband penetration dropped to 93.13% among active Internet users. This is the second month in a row that US broadband penetration has fallen.

UK Broadband Penetration Drops to 14th Place Worldwide

The UK has dropped from 13th to 14th place in broadband penetration by population from Q3 to Q4 2008 (see Figure 1). The Bailiwick of Guernsey jumped ahead of the UK and Canada to 13th place. Canada dropped from 14th to 15th place worldwide, since our last worldwide broadband report. The US dropped off the top 20 in Q4 2008. Monaco still leads all countries surveyed in broadband penetration by population with 45.6% penetration. Luxembourg has 40.4% of the population on broadband, Denmark has 37.4%, the Netherlands has 35.7%, followed by Iceland at 35.6% penetration by population.

broadband penetration by population, top 20 countries q3-q4 2008

Figure 1: Broadband Penetration by Population, Top 20 Countries - Q3 - Q4 2008
Source: Point Topic, LTD

Broadband Penetration by Household

Three countries surveyed actually had household penetration rates greater than 100%. Monaco (112.3%), Luxembourg (101%), and Hong Kong (100.9%) all had household penetration rates greater than 100% (see Figure 2). Presumably this is due to multiple broadband lines per residence. Canada ranks 19th worldwide in household broadband penetration at 75.1%.

broadband penetration by household, top 20 countries q3-q4 2008

Figure 2: Broadband Penetration by Household, Top 20 Countries - Q3 - Q4 2008
Source: Point Topic, LTD

Belarus Leads World in Broadband Growth

Belarus had the highest quarterly growth in broadband lines of 32.3%, from Q3 to Q4 2008 (see Figure 3). Indonesia followed with 26.2% quarterly growth, followed by Cyprus at 16.9%, the Philippines at 15%, and Vietnam at 12.9%.

broadband penetration by household, top 20 countries q3-q4 2008

Figure 3: Broadband Penetration by Household, Top 20 Countries - Q3 - Q4 2008
Source: Point Topic, LTD

Home Connectivity in the US

US broadband penetration dropped to 93.13% in March 2009. Dial-up users connecting at 56Kbps or less now make up 6.87% of active Internet users (see Figure 4).

Web Connection Speed Trends March 2009 - U.S. home users

Figure 4: Web Connection Speed Trends - Home Users (US)
Source: Nielsen Online

Broadband Growth Trends in the US

In March 2009, broadband penetration among active Internet users in US homes dropped to 93.13%, the second straight decrease from the high of 93.38% in January 2009 (see Figure 5).

Broadband Penetration Growth Trend - March 2009 - U.S. home users

Figure 5. Broadband Adoption Growth Trend - Home Users (US)
Extrapolated from Nielsen Online data

Work Connectivity

As of March 2009, 97.19% of US workers connected to the Internet with broadband, down 0.03 percentage points from the 97.22% share in February. At work, 2.81% connect at 56Kbps or less (see Figure 6).

Web Connection Speed Trends - March 2009 - U.S. work users

Figure 6: Web Connection Speed Trends - Work Users (US)
Source: Nielsen Online

Further Reading

Nielsen Online
Provided the US broadband penetration data for active Internet users for the Bandwidth Report.
Point Topic, LTD
Supplied the data for the worldwide broadband penetration graphs, from "World Broadband Statistics, Q4 2008" by Fiona Vanier.

By website optimization on 30 Apr 2009 PM

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