YouTube continues to dominate the top ten video sites, with over 77 million viewers in July. The US ranks 15th in broadband speed worldwide behind top-ranking Japan, according to a recent study.
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Apple's iTunes player passed RealPlayer in 2007 to become the second most popular streaming media player on the Internet. Growing at an annual rate of 26.8% iTunes hit a high note while
the rest of the band was flat.
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WIth its acquisition of YouTube, Google now dominates the top ten video sites on the Internet in unique users, stickiness, and growth. Despite accounting for a small fraction of files on the Internet, web videos account for a disproportionate amount of traffic. Meanwhile broadband penetration among active Internet users grew to 83.23% in US homes in June.
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Unique iTunes users will exceed RealPlayer users by the first half of 2007, according to projections by Website Optimization. European broadband penetration growth is slowing as the US approaches 80% penetration among active Internet users.
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iTunes users grew by nearly 69% over the past year, but by only 26% since January. Among the big four streaming media players, only RealPlayer showed significant growth compared to Apple since the beginning of 2006.
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Podcasting is taking off and iPods are seemingly ubiquitous. Unique users of Apple's iTunes player should pass RealPlayer by mid-2006 with nearly 30 million users in the US alone. People are tuning in over twice as long with iTunes than with RealPlayer or Windows Media Player. As broadband penetration increases we are spending more time on our computers.
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