2008
July, 2008
WebsiteOptimization.com announces their new book titled Website Optimization Secrets. Published by O'Reilly Media, Secrets shows how online marketing and web performance can work together to persuade browsers into becoming buyers.
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An interview with Andy King on his new book Website Optimization.
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O'Reilly's section on our Website Optimization book lets you preview the book, buy PDFs of chapters, and buy direct from O'Reilly US or UK.
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W.F. Zimmerman briefly reviewed Secrets calling it "outstanding and definitive."
Dave Artz, co-author of the Website Optimization Metrics chapter, created a screencast about AOL Pagetest to demonstrate this cool tool.
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O'Reilly announces our Website Optimization Secrets book.
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August, 2008
Pure Visibility played an important role in my Website Optimization Secrets book. They wrote two fine PPC chapters for my new book.
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Wicked Sciences has reviewed Website Optimization Secrets from an insider's perspective.
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Mantex UK has the first full review of Website Optimization Secrets.
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Website Optimization announces free sample chapter "Conversion Rate Optimization"
from Website Optimization: Speed, Search Engine & Conversion Rate Secrets book.
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Get Elastic, an ecommerce blog, just posted a nice review of our new book. By Linda Bustos.
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Sam Allen wrote that although the SEM portion of the book is interesting, he thinks the performance advice is the most useful.
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SEO Journal's Nick Stamoulis gives Website Optimization Secrets a positive review.
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The Marketing Message Blog posted a brief review of our Website Optimization book.
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Alex Kirk reviews the new Nighthawk book from O'Reilly.
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Web marketing firm Wider Funnel reviews Website Optimization secrets. Raquel Hirsch and Chris Goward call it a good introduction to website optimization.
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In this excerpt from Website Optimization Secrets, WebReference.com shows how to optimize parallel downloads, reduce DNS lookups, and cache frequently used objects.
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IT guru Eric Brown reviews Website Optimization Secrets book. He calls it THE book on website optimization.
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Certforums reviewed our new book and said this 'answer-in-a-box' to website optimization could be used as a college textbook.
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September, 2008
Stephen Pierzchala shows how Secrets mirrors the split personality of the Web, business versus technology. A great web site finds the optimal balance between the two camps.
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Cindy King reviews our new book Secrets, calling it "extremely useful."
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Polanosky calls our new book well written and a great reference book.
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There have been a flurry of reviews of our new book lately. Desicritics.org calls the Nighthawk book 'a must read.'
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Computerbookreviews reviews our new Website Optimization Secrets book. The reviewer makes a good suggestion about CMS optimization for the next edition.
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October, 2008
ClickZ gives our new book a great review and raises a question about the Google Sandbox. We respond with some data from actual client experience.
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Internet.com reviews our new book Website Optimization Secrets. The work Andy King did at WebReference.com provided the foundation for the new book that Lee Underwood reviews.
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Stephen McKinney gives 10 steps to speed up your site. The article recommends Website Optimization Secrets, and reveals a CSS selector speed test.
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About.com has reviewed the Nighthawk book, calling it a "must have" for any commercial website.
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In this in-depth review for an Italian IT portal, Paulo De Nictolis concludes that the "text is full of practical advice, and [it has an] excellent companion site."
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November, 2008
Web analyst Rich Page has included our book in a top five list of new website optimization books. His top five also includes Landing Page Optimization and Actionable Web Analytics.
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The University of Michigan Alumnus magazine mentioned our book Secrets in their late Fall 2008 issue.
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Slashdot has reviewed our Website Optimization book. Michael Ross does a thorough job, and gives us some food for thought for future editions.
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Website Optimization Secrets was briefly reviewed by Midwest Book Review in November, under their computer shelf.
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Andrew Stevens has reviewed our new book Website Optimization Secrets. Stevens caught how the meaning of the word "optimization" has changed from speed to overall effectiveness.
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Peter Cliff used to think that 'Website Optimisation' simply meant improving speed, but in this book he finds out there is much more there to it, even in the age of broadband.
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Simon Clarke reviews the Nighthawk book for the BCS.
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December, 2008
Populationstatistic calls the Nighthawk book a serious guide for serious Web development.
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Cre8pc.com has poslitively reviewed our new book, calling it a great gift for the holiday season.
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Nate Klaiber has written the most in-depth review of the Nighthawk book to date.
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Gabriel Svennerberg reviews our new Website Optimization Secrets book. Overall she gives the book a positive review, but finds too many references and statistics. We think that the SEM world needs more empirically-backed tips and less conventional wisdom.
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Cindy King has syndicated her review of our book Website Optimization Secrets. The spread of this review appears to have bumped us up in our Amazon rankings. Thanks Cindy, and Happy New Year!
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