O’Reilly’s announcement of our new book. Describes the book briefly and how the definition of an “optimized” website has changed over the years.
“According to King, website optimization (WSO) is ultimately about maximizing the (usually financial) return on a website investment. ‘Research shows that attaining that ultimate goal is dependent upon fulfilling a set of known benchmarks, including making the site easier to find, easier to use, faster, more aesthetically pleasing, cheaper to run, and more compelling,’ he explains.”
This press release, written by Kathryn Barrett, does a nice job of weaving together different sources and quotes to create a unified message.