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Switch to Semantic Markup

From Chapter 6: Web Page Optimization

Fake descriptive term
   Description of first term here, no structure to target!
Fake descriptive term 2
   Description of second term here, no structure to target


becomes this, by abstracting the inline styles to a matching structural element:

Descriptive term 1
Description 1 here, no problem targeting
Descriptive term 2
Description 2 here, styled by a single CSS rule
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