People hate to wait.
Slow response times and difficult navigation are the most common complaints of Internet users. After waiting past a certain "attention threshold," users bail out to look for a faster site. Of course, exactly where that threshold is depends on many factors. How compelling is the experience? Is there effective feedback? This chapter explores the psychology of delay in order to discover why we are so impatient, and how fast is fast enough.
This chapter explores response time research related to the Web, and features an interview with Dr. Ben Shneiderman, noted HCI researcher.