Chapter 16: Case Studies: PopularMechanics.com and iProspect.com
In this chapter, you apply the techniques you learned in Chapter 15, "Keyword Optimization," to two web sites. The first site, PopularMechanics.com, shows what not to do when optimizing your site for maximum relevance. The second, iProspect.com, demonstrates the right way to select and place keywords within your pages. The chapter goes on to show relevant snippets from each example site with before and after code.
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