The Original˘ Search Engine Positioning Firm
Founded in 1996, iProspect is the Original˘ Search
Engine Positioning Firm. In fact, we coined the very
phrase by which the field is now so widely known,
and authored the industry-defining book, Achieving
Top-10 Rankings in Internet Search Engines. Our
client list includes many of the world's
leading brands, employing some of the world's most
savvy and talented online marketers. Today iProspect
remains the undisputed leader in the field it pioneered:
- Oldest, most established search engine positioning-only
- Only firm ever given an A+ rating in the industry's
only buyer's guide, the 2002
Buyers' Guide to Search Engine Optimization & Positioning
- Serving more Fortune 1000 clients than any other
search engine positioning firm
- Global optimization capabilities for foreign language
- Client-only extranet access for monitoring campaign
- Literally "wrote the book" on search engine positioning.
Our latest book, Search
Engine Positioning, sold out before
What is SEO? SEP?
If you are involved with the marketing strategy of
a Web site, chances are, you've probably heard the
terms, "SEO" and/or "SEP." These are two of those
acronyms that have achieved buzzword status in the
marketing world over the last couple years. SEO stands
for search engine optimization, and SEP stands
for search engine positioning. They essentially
mean the exact same thing - the art and science of
increasing a Web site's visibility in the major search
engines and directories across a strategically defined
list of keyword phrases that relate to products, services,
or information offered on your Web site.
More About SEO and SEP.
Search Engine Positioning is Marketing, Not Technology!
Just as you trust the reputation and growth of
your business to advertising agencies, PR firms and
professional marketers, so should you trust experienced
industry experts for your search engine positioning.
Search engine positioning is, in reality, search engine
marketing. In a world where search properties are
changing, your site is changing and your business
goals are changing, search engine positioning is an
ongoing, iterative process. It is the use of marketing
techniques, translated through technology, to capitalize
on the behavior of your potential customers. We work
to place your Web site's products and/or services
in the path of their search behavior. Not everyone
understands this vital difference, but at iProspect,
more about search engine marketing.
What iProspect Offers
At iProspect, search engine positioning is all we
do. And our mission is to significantly increase your
online market reach and brand awareness, thereby maximizing
the return on your Web site investment. We devote
the necessary time to understand your business, your
industry, your message, and your marketing goals.
Armed with that information we perform the research
and analysis required to understand the language used
by your most qualified prospects, and then work with
you to build and implement a customized strategy to
ensure that they find your Web site more frequently
when searching for the products, services or information
more about search engine positioning from iProspect.
here for client testimonials.
here to request more information.