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The Originalô Search Engine Positioning Firm

Founded in 1996, iProspect is the Originalô Search Engine Positioning Firm. In fact, we coined the very phrase by which the field is now so widely known, and authored the industry-defining book, Achieving Top-10 Rankings in Internet Search Engines. Our blue-chip client list includes many of the world's leading brands, employing some of the world's most savvy and talented online marketers. Today iProspect remains the undisputed leader in the field it pioneered:

  • Oldest, most established search engine positioning-only firm
  • Only firm ever given an A+ rating in the industry's only buyer's guide, the 2002 Buyers' Guide to Search Engine Optimization & Positioning Firms
  • Serving more Fortune 1000 clients than any other search engine positioning firm
  • Global optimization capabilities for foreign language sites
  • Client-only extranet access for monitoring campaign results
  • Literally "wrote the book" on search engine positioning. Our latest book, Search Engine Positioning, sold out before first printing.

What is SEO? SEP?
If you are involved with the marketing strategy of a Web site, chances are, you've probably heard the terms, "SEO" and/or "SEP." These are two of those acronyms that have achieved buzzword status in the marketing world over the last couple years. SEO stands for search engine optimization, and SEP stands for search engine positioning. They essentially mean the exact same thing - the art and science of increasing a Web site's visibility in the major search engines and directories across a strategically defined list of keyword phrases that relate to products, services, or information offered on your Web site.

Read More About SEO and SEP.

Search Engine Positioning is Marketing, Not Technology!
Just as you trust the reputation and growth of your business to advertising agencies, PR firms and professional marketers, so should you trust experienced industry experts for your search engine positioning. Search engine positioning is, in reality, search engine marketing. In a world where search properties are changing, your site is changing and your business goals are changing, search engine positioning is an ongoing, iterative process. It is the use of marketing techniques, translated through technology, to capitalize on the behavior of your potential customers. We work to place your Web site's products and/or services in the path of their search behavior. Not everyone understands this vital difference, but at iProspect, we do.

Read more about search engine marketing.

What iProspect Offers
At iProspect, search engine positioning is all we do. And our mission is to significantly increase your online market reach and brand awareness, thereby maximizing the return on your Web site investment. We devote the necessary time to understand your business, your industry, your message, and your marketing goals. Armed with that information we perform the research and analysis required to understand the language used by your most qualified prospects, and then work with you to build and implement a customized strategy to ensure that they find your Web site more frequently when searching for the products, services or information they need.

Read more about search engine positioning from iProspect.

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Find information about search engine optimization at iProspect.com.
media and press center

avant|marketer's exclusive interview with iProspect CEO Fredrick Marckini takes a high-level strategy-centric look at search engine positioning and its role in the overall marketing mix. In Part I of the interview, Marckini discusses the ROI associated with search engine positioning efforts versus pay-per-click campaigns. In Part II, discover how search engine optimization efforts stack-up against permission-based email and banner campaigns. Also, get a glimpse into the future of search engine marketing and its role in the marketing mix.

[ read interview, Part | ]
[ read interview, Part || ]

International powerhouse of business and geopolitical news, The Financial Times of London, notes that iProspect was "virtually alone in the field" of search engine positioning when it was founded back in 1996 and that iProspect "has built a solid business raising the online profile of clients such as 3M and Sharp Electronics."

[ read article ]


A recent report from top technology analyst, Forrester, says "search engines reach valuable, motivated, and ready customers. To capitalize on search as a marketing tool, marketers should shift acquisition email and ad dollars to search and use an outsourcer firm with a proven track record..." iProspect is one of three search engine positioning firms recently mentioned in Forrester's TechStrategy report, "Make Search [Engine Positioning] Part of Your Marketing Mix."

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iProspect was awarded the highest possible five-star rating among 55 SEO/P firms worldwide in MarketingSherpa's 2002 Buyers' Guide to Search Engine Optimization & Positioning Firms . Just four months earlier, iProspect was awarded the only "A+" grade among 63 SEO/P firms in the guide's first edition.

[ more info ]

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