Speed Up Your Site: Web Site Optimization

Table of Contents (2-Level)

• Acknowledgments
• Foreword by Jakob Nielsen (JFIF)
• Introduction (JFIF)
• Every Site Can Benefit from WSO
• Who Should Read This Book?
• Who This Book Is Not For
• How This Book Is Organized
• Companion Web Site
• Conventions
• Part I - The Psychology of Performance
• Chapter 1 - Response Time: Eight Seconds, Plus or Minus Two
• Speed: A Key Component of Usability
• A Brief History of Web Performance
• Response Time and User Satisfaction
• An Interview with Ben Shneiderman, Ph.D.
• Negative Impressions and Perceived Quality
• Bailout Rates and Attention Thresholds
• Attunability
• Summary
• Chapter 2 - Flow in Web Design (PDF / HTML)
• On Flow and Mihaly Csikszentmihalyi
• What Causes Flow Online?
• Enabling Flow with Web Design
• Summary
• Part II - Optimizing Markup: HTML and XHTML
• Chapter 3 - HTML Optimization
• What is HTML Optimization?
• Increasing Complexity = Higher Bandwidth Designs
• How Modern Browsers Work with HTML
• How to Optimize Your HTML
• Summary
• Chapter 4 - Advanced HTML Optimization
• Table Tips
• Form Optimization
• URL Abbreviation
• HTML and Compression
• Summary
• Chapter 5 - Extreme XHTML
• Benefits of XHTML
• XHTML versus HTML
• Anatomy of an XHTML Document
• The Syntactical Rules of XML
• Converting from HTML to XHTML
• Optimizing XHTML
• Summary
• Chapter 6 - Case Study: PopularMechanics.com
• Automatic Optimization
• Manual Optimization
• Summary
• Part III - DHTML Optimization: CSS and JavaScript
• Chapter 7 - CSS Optimization
• Apply Styles Wisely
• Remove Whitespace
• Cut the Comments
• Minimize HTTP Requests
• Use Simple Selectors and Substitution
• Use Grouping
• Inheritance
• Layer Styles for Speed
• Use Shorthand Properties
• Optimize CSS Colors
• Length Units: Everything is Relative
• Summary
• Chapter 8 - Advanced CSS Optimization
• Optimizing CSS Rules
• Substitution
• Tables and CSS
• CSS Layout Control
• Summary
• Chapter 9 - Optimizing JavaScript for Download Speed
• When to Opt for Optimization
• Trim the Fat
• Apply JavaScripts Wisely
• Minimize HTTP Requests
• Abbreviate and Map
• Crunching and Obfuscation
• JavaScript and Compression
• Summary
• Chapter 10 - Optimizing JavaScript for Execution Speed (HTML)
• Design Levels
• Measure Your Changes
• Algorithms and Data Structures
• Refactor to Simplify Code
• Minimize DOM Interaction and I/O
• Local Optimizations
• Expression Tuning
• Summary
• Chapter 11 - Case Study: DHTML.com
• Part IV - Graphics and Multimedia Optimization
• Chapter 12 - Optimizing Web Graphics
• Capturing and Preparing Images
• JPEG Optimization
• GIF Optimization
• PNG Optimization
• Download Time: Packet Count versus Page Size
• On the Horizon: JPEG2000 and Vector-Based Graphics
• Summary
• Chapter 13 - Minimizing Multimedia
• Multimedia Basics
• Audio Compression and Optimization
• Video Optimization
• PDF Optimization
• Summary
• Chapter 14 - Case Study: Apple.com
• Output
• Tracks
• Image
• Adjust
• Encode
• Audio
• Final Results
• Part V - Search Engine Optimization
• Chapter 15 - Keyword Optimization
• The Big Picture
• Keyword Optimization Guidelines
• Spider-Friendly Design Tips
• Page Characteristics of High-Ranking Sites
• Summary
• Chapter 16 - Case Studies: PopularMechanics.com and iProspect.com
• PopularMechanics.com
• iProspect.com
• Part VI - Advanced Optimization Techniques
• Chapter 17 - Server-Side Techniques
• Server-Side Includes
• Advantages of SSI: Speed and Broad Compatibility
• Tuning mod_include
• Server-Side Browser Sniffing
• URL Abbreviation with mod_rewrite
• Form and CGI Optimization
• No More www
• Summary
• Chapter 18 - Compressing the Web
• Text Compression Algorithms
• Content Compression
• Content Compression: Client Side
• Content Compression: Server Side
• Proxy Server-Based Content Compression
• Benchmarking Tools
• On the Horizon
• Summary
• Chapter 19 - Case Studies: Yahoo.com and WebReference.com
• Abbreviating Yahoo.com
• Abbreviating WebReference.com
• Excerpt from Search Engine Visibility, Chapter 1, "Before You Build"
• Back Cover