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The Cost of Banner Advertising on Web Performance

The cost of banner ads for the average website is about one-sixth more objects and one-third more latency. Learn how online advertising affects web page response times, user behavior, and satisfaction. more »

Minimize Noise to Maximize Graphic and Video Compression

Noise is the enemy of efficient multimedia optimization. Learn how to minimize the noise in your images and videos to maximize compression. more »

Web Video Optimization Tips

Optimizing web videos has become more important as the use and size of videos has increased on the Web. Learn some best practices to help optimize your videos. more »

Update: Pro Ball Head Review

A solid ball head dampens sharpness-robbing vibration for sharper and smaller images and videos for the Web. Updated with the newest models, we compare some pro-level ball heads and offer some tips for sharper photographs. more »

Automated Color Harmony Tools

Make your designs sing in four-part color harmony with these automated color harmonization tools. We review a joint effort by Microsoft and Tel Aviv University to automatically enhance the color harmony of an image. more »

Optimize PDF Files

We review Acrobat 8 Professional (pre-release) and PDF Enhancer 3.1 for optimizing PDF files. The new Acrobat features faster operations, smaller PDFs, a new interface, and the ability to combine different types of files into one PDF. Learn how to use PDF optimization tools to remove redundancies, subset and outline fonts, and compress text and images for faster downloads and higher user satisfaction. more »

Sink the Splash Pages

Skip intro splash pages degrade performance, increase bailout rates, and decrease your search engine rankings. Most importantly splash screens reduce web credibility with up to 71% traffic loss. more »

Multimedia: Use a Stable Tripod

A stable tripod creates sharper pictures and videos by damping out vibration. Sharper shots mean smaller multimedia destined for the Web. more »

Multimedia: Use Image Stabilization

Image stabilization creates sharper pictures by damping vibration to avoid motion blur. Gyroscopic stabilizers steady cameras for sharper photographs and videos. more »