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PPC Optimization: Age Range Targeting

You can target specific age ranges in Google Adwords to optimize conversion rates. By tweaking the bids on high performing age ranges you can tilt your campaigns to those folks more likely to convert. more »

Empirical Study of Web Site Speed on Search Engine Rankings

This article summarizes the results of a study on load time factors in Google search engine rankings. The empirical study found that website crawl time and its variability strongly correlates with search engine position. more »

Healthcare.gov One Year Performance Review

After one year of improvements, how fast is the healthcare.gov website? While the site is more available, response times have slowed down by 62% to 78% over the past year. We offer some triaged recommendations to improve the speed of healthcare.gov. more »

Case Study: PhiladelphiaOrthodontists.com Mobile Responsive Redesign

What happens when you convert a site to be mobile responsive? Mobile traffic increased by 24% and mobile browsers stayed 80% longer after a responsive redesign. more »

Case Study: Walkerworldtrade.com Server Upgrade

Moving to a faster server can cut page load times by more than half, and improve behavior metrics like conversion and exit rates. We use Google Analytics to test Walkerworldtrade.com before and after a server upgrade. more »

Form Conversion Rate Optimization

Learn how a combination of form optimization and speed improved conversion rates by more than 92%, more »

Upgrade to a Faster Server: Results

We further explore the results of upgrading to a faster server. Overall the site showed improved response speed and website "stickiness." Average page load times improved by 48% to 60% server response times improved by more than 60%, and people stayed longer, viewed more pages, and bounced less. more »

Upgrade to a Faster Server

Upgrading to a faster server can improve web page speed significantly, up to 66% faster for first paint time and 29% for load times. We moved an example site to a faster server to test the performance improvements. more »

Website Speed and SEO

Having a consistently "responsive" site will ensure that your site will be crawled and fully indexed, and will not suffer slow-loading ranking penalties. Optimizing the TTFB of your site is a good place to start to minimize the effects of speed on your SEO rankings more »

Average Web Page Breaks 1600K

The size of the average web page passed 1600K for the first time in July. Page size appears to inversely correlate with site traffic. more »

Avoid Mass Web Hosting

We investigate moving an example site from a slow mass host to a lightly loaded host and measure the results. Server response times were reduced by 82.1% and variability by about 7 fold. more »

Speedy Mobile Sites Impact Google Search Rankings

Google is now factoring in mobile friendliness and mobile website speed into their search engine rankings. more »

Use a Website Accelerator

Automated website acceleration products can speed up your site without developer intervention. We test the effectiveness of Radware's Fastview appliance on a test site and find significant improvements in speed. more »

Velocity 2013 New York City Highlights

The first Velocity Web Performance conference held in New York City was chock full of interesting talks and hands-on workshops. We've got highlights. more »

Healthcare.gov Performance Review

This article evaluates the website performance issues of the healthcare.gov site, and offers some solutions to improve speed. A brief analysis shows a number of issues that could be addressed to improve the user experience. more »

Speed Up Your Netbook: Toshiba NB205 & Toshiba NB525

Slow boot times got you down? Learn how to speed up your netbook or low-powered laptop with more memory, a solid state drive, and software on a Toshiba NB525 netbook. more »

Average Web Video Duration 5.4 Minutes

The average web video has grown by 20% in the last 2 years. more »

Average Number of Web Page Objects Breaks 100

The size and complexity of web pages has increased at an alarming rate. Despite increases in bandwidth, the load times of web pages has increased by 48% over the past two years. Reducing HTTP requests has become a critical skill in speeding up page load times. more »

Blocking CSS with Web Page Test to Simulate Elimination of CSS

Learn how to simulate the elimination of CSS with Web Page Test. By eliminating, combining, and recoding your style sheets using modular or object oriented CSS you can speed up your page rendering and load times. more »

Diagnosing Slow Web Servers with Time to First Byte

Slow web servers can be caused by a number of factors. You can test for slow server response times with the time time to first byte metric. more »

Serving 2012 Olympic Tickets: London2012 15, CoSport 0

The race is on to get tickets to the 2012 Summer Olympics in London, England. Are the web sites handing the traffic as fast as the athletes they promote? more »

What to Expect from a Web Performance Audit

Google's new search rank measure, site speed, is one more reason to make sure your pages fly. For faster websites and higher rankings, many companies turn to a performance analysis. Find out what to look for in a web performance audit. more »

Velocity 2010 Web Performance Conference

Highlights from the Velocity 2010 conference on web performance. This sold-out event explored the latest technique for fast websites, and is a must-see for performance engineers. more »

Page Speed Factored into Google Search Rankings

Google's addition of a page speed signal to its search rankings algorithm officially links performance with search engine marketing. The loading speed of a web page affects user psychology in a number of ways, and now it can affect its rankings as well. more »

Memory Markers and the Subjective Duration of Experience

New research shows that Web developers need to balance the need to create rich, immersive experiences with tolerable download times and scant distractions. more »

Web Page Performance Thesis

A Ph.D. thesis on web page performance quantifies the key factors in web page response times. Uses software to measure, model, and monitor response times and improve user satisfaction. more »

Usability Study: Men Need Speed

In a recent usability survey, researchers from Southern Illinois University found that after ease of use, men prefer fast download speed to easy navigation. Women prefer ease of use, easy navigation, and accessibility. The researchers hypothesize that these different usability criteria are due to differences in how men and women use the Web. more »

Study: Web Users Prefer Speed Over Customization

The most important interface design factor is speed, according to a new HCI study. Good interface design is essential for widespread user adoption and ultimately website success. more »

Average Top 100 Weblog Performance Survey

We compare the home page performance of the top 100 weblogs with the top 1000 websites. Updating a top 100 weblog survey, we find a correlation between popularity and page size. more »

Evolution of the Web from 2000 to 2007

In a comparative survey of data traces from 2000 and 2007, University of Twente researchers found that the nature of the Web has changed from a static one-way medium to a dynamic platform for interactive services such as photo and video sharing portals. more »
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Last modified: December 01, 2016.

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