Speed Tweak
Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.
PPC Optimization: Excluding ZIP Codes by Income
For cosmetic dentists, proper targeting is everything in PPC advertising. Cosmetic dentists typically target more affluent clients that can afford their smile makeover services. Marketing cosmetic services to your entire target geography does not make economic sense. A better approach …
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Effectiveness of Search Engine Marketing Channels
Digital ad spending passed TV for the first time in 2017 (Kafka & Molla 2017). In fact, digital ads will make up 50% of all ad spending by the end of 2018, faster than expected (Berwitz 2018). With the growing …
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PPC Optimization: Avoid Over Optimization
There is such a thing as over optimization in PPC. In your quest to lower costs you can actually go too far. This article shows the effects of driving down CPC and cost per conversion and a potential solution. Driving …
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PPC Optimization: Enhanced CPC & Maximize Clicks – ECPC vs. Target CPA
Last time we explored the option of using experiments to optimize your PPC campaigns in Google Adwords. This time we put that knowledge to the test. In this article we show how to improve an existing call only campaign with …
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Optimizing PPC Campaigns with Experiments – Target CPA vs. Maximize Conversions
Continuing our ongoing series on PPC optimization, this time we look at PPC drafts and experiments. Drafts and experiments lets you propose and test changes to your Google Adwords search and display campaigns. Using experiments you can optimize the performance …
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The Best Photo Personal Item: Think Tank Airport Ultralight 2.5
Finding the right personal item for your precious camera gear is a challenge. We review the Think Tank Airport Ultralight and some alternatives that fit under airline seats but carry lots of gear.
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Optimizing a Gitzo GT3542LS Tripod – fit carry on hard case
Finding a sturdy tripod that will fit within a hard case carry-on is a challenge. With the help of third-party parts we were able to upgrade a Gitzo GT3542LS 4-section tripod to fit within a padded carry-on case.
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The Best Photo Carry-On: Pelican Air 1525 Hard Case – Review
Finding a photo carry-on that fits in most airplane overheads while protecting your gear is a challenge. The Pelican Air 1525 handily meets these criteria and is relatively light weight for a hard case.
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