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About.com: Website Optimization Book a ‘Must Have’

About.com gave an extensive review of the Nighthawk book. Jennifer Kyrnin calls the book a “must have” for any commercial website.

“The combination of research, user behavior, and marketing strategies makes this book on optimization a must-have for any commercial website….

Andrew King has been the leader in website optimization for years now. And up until recently, that meant that if you needed your site to be fast, you wanted Andy to analyze your site. But with this book Andy shows that there is so much more to website optimization than just how fast your pages download. Even SEO is only a portion of this book. If you’re trying to build or maintain an enterprise-class corporate website, then you need this book. In it you’ll learn how to build and maintain a site that grabs customers and keeps them….

All-in-all, this is a book for any Web developer who wants to take her site to the next level. And if you’re a professional Web designer or developer (or want to become one), knowing the techniques in this book will help you get good jobs. Buy the book, you won’t regret it.”

For the review see:

Book Review – Website Optimization by Andrew B. King