Splash pages are branding or branching pages that usually appear before the main home page of a site. Many splash screens are graphically rich to entice users to explore the site. Unfortunately, splash pages decrease credibility, traffic, search engine rankings, and web site performance. This article explores the effects of splash pages and offers some solutions to lessen the pain.
Converting graphic text to styled text is an effective way to speed optimize your website. Graphic text is simply text that has been pixed in stone in a graphic design program like Photoshop. While graphic text allows you to use any font face (see Figure 1), it has a number of disadvantages.
Brevity is a good thing. Absolute, verbose URLs are out, relative short URLs are in. By carefully naming your files and directories, and judicious use of abbreviation with mod_rewrite and content negotiation with same, you can speed up your pages while maintaining legibility and search engine positioning.
Lowercase markup compresses more efficiently than uppercase markup. Along with the benefits of XHTML compatibility, lowercase markup allows HTTP compression to work more efficiently by increasing redundancy. In this article we show the benefits of using lowercase markup on five popular sites.
You can safely remove most whitespace from your code with no change of appearance to your pages. Browsers don’t care how pretty your code it, they process the code between tags, real or implied. Formatting code with spaces, tabs, and returns makes it easy for humans to read, but slower for browsers to download.