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PPC Optimization: Smart Display Campaigns

Like Smart Search Campaigns do for Search Campaigns, Smart Display Campaigns automate much of the semi-manual process of setting up and running a regular display campaign in Google Ads. The Google Display network has a vast reach of over 2 million sites reaching 90% of the people on the Internet. Display ads appear in many different formats …

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PPC Optimization: Early Warning 2

In a previous article, we wrote about early warning signals that can help you optimize PPC ads faster using Phone Calls and PTR (phone through rate) data. In this follow-up article we explore additional metrics to help optimize PPC ads faster, including Impressions Top & Absolute Top, and Average Session Duration. Using these metrics can give you …

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