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Apple’s iTunes Player Climbs Streaming Media Charts – PC Time Tracks Broadband Penetration – US Broadband Penetration Jumps to 68% Among Active Internet Users – March 2006 Bandwidth Report

Podcasting is taking off, according to recent data from Nielsen//NetRatings and Apple. Unique users of Apple’s iTunes player passed QuickTime in mid-2005, and at current growth rates iTunes should pass RealPlayer by mid-2006. People are tuning in over twice as long with iTunes than with RealPlayer or Windows Media Player. US broadband penetration jumped 1.33 percentage points in February 2006 to 68% among active Internet users. At current growth rates broadband penetration should break 70% in April of 2006.

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