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Growth in PPC Conversion Rate after ZIP Code Optimization

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Web Page Optimization Chapter 6
PhillyDentistry.com Second Redesign Lynx View
Figure 4-8. Conversion rates for Body Glove cell phone cases, by month
Figure 4-7. The improved product page
Figure 4-6. Average CPC, by month
Figure 4-5. The original product page
Figure 4-4. Body Glove category page
Figure 4-3. Four baseline ads for variations on “cell phone cases”

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