The Affordable Care Act began enrollment on October 1, 2013 for health care coverage beginning on January 1, 2014. Health care consumers are directed to log-on to the healthcare.gov website (see Figure 1), call, or show up in person. Over 2 million people have accessed the site in the first two days, many experiencing errors or delays (which the media is characterizing as “glitches” and “growing pains”). Let’s take a closer look at the healthcare.gov website to see how its performance can be improved.