In website performance, upgrading your server is often the most cost-effective improvement you can make. Switching from an overloaded mass web host can significantly speed up your site. More popular sites can switch to a dedicated server to boost performance (and not slow down other sites). In upgrading your server, not only do you benefit from faster hardware, but server configuration and software limitations disappear. In this article we benchmark the performance of upgrading a popular site (TeachThought.com) from shared to a dedicated server (see Figure 1).