Home » google adwords text optimize

PPC Optimization: Wordplay & Humor

Sometimes in advertising you need to think different(ly). In PPC advertising, standing out from the crowd is becoming more difficult as more advertisers join the fray. One way to stand out and attract short attention spans is to use wordplay and humor. We already covered strange attraction using unusual word or character combinations to boost performance. This time in our PPC optimization series we look at wordplay and humor.

Read more