JPEGmini is image optimization technology that reduces the size of JPEGs by up to 5 or 6 times their original size, while maintaining resolution and perceived quality. Developed by ICTV, an Israeli startup company, JPEGmini works within the existing JPEG standard to optimize the size of JPEGs for faster downloads and lower storage costs. The patented algorithm developed by ICVT allows JPEGmini to compress images just below the level where perceived artifacts appear. The results, as you will see below, are smaller files that look visually identical to the original images. In this article we test the new service, and interview the CTO.