Home » ppc ad optimization

PPC Optimization: Ad Text – optimize adwords call only text ads for higher performance

When optimizing PPC Adwords campaigns, two of the most effective techniques are keyword selection and ad text optimization. You only have a limited text palette to play with when crafting text ads, especially for Call Only ads. Use that space wisely and test different combinations of ad text to find higher performing ads. This article shows that even small changes to ad text can make large changes to performance.

Read more