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Minimize Noise to Maximize Graphic and Video Compression – tips to optimize web videos and images

Multimedia compression can be thought of as a war against unnecessary noise. Noise is the unwanted random dot pattern overlaid on videos and graphics when electronic noise is present, due in part to the random motion of electrons. Noise creeps into images, both still and motion, with the more lossy steps you take when manipulating images. These random dot patterns, or “snow,” prevent compression algorithms from working optimally, increasing file sizes. By minimizing the noise in your original images and videos, you can gain the maximum amount of compression when optimizing images and videos destined for the Web.

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