Previous research has shown that user frustration increases when page load times exceed eight to 10 seconds, without feedback (Bouch, Kuchinsky, and Bhatti 2000, King 2003)., Newer evidence shows that broadband users are less tolerant of web page delays than narrowband users. A JupiterResearch survey found that 33% of broadband shoppers are unwilling to wait more than four seconds for a web page to load, whereas 43% of narrowband users will not wait more than six seconds (Akamai 2006).
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