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Back Cover

User patience is a time bomb on the web. It starts ticking each time they open one of your pages. You only have a few seconds to get compelling content onto the screen. Fail, and you can kiss your customers and profits goodbye.

You can’t count on fast connections either. Most of your customers are still sucking content through a 56K straw. You have to serve up greased lightning or they’ll bail. That’s why you picked up this book. In it you’ll learn how to cut file sizes in half. You’ll trim (X)HTML, CSS, graphics, JavaScript, multimedia, and bandwidth costs. It has real-world examples that illustrate techniques with before and after code and percentage savings. After reading this book, you’ll know how to make your pages literally “pop” onto the screen.

About the Author

Andrew B. King is the founder of WebReference.com and JavaScript.com, both award-winning developer sites from internet.com. As Managing Editor of these sites, Andy became the “Usability Czar” at internet.com, where he optimized the speed and usability of their sites. Andy has been studying, practicing, and teaching optimization techniques for over twenty years. For his BSME and MSME from the University of Michigan, he specialized in design optimization. A ten-year veteran of the web, he has written extensively on web site optimization; this book is the culmination of that work.


With Speed Up Your Site, you will learn how to:

  • Speed site load time to satisfy customers
  • Engage users with fast response times and flow stimulus
  • Understand how download delays affect user psychology
  • Minimize HTML file size and complexity to maximize page display speed
  • Master CSS conversion and shorthand
  • Shrink and speed up your JavaScript
  • Reduce graphic and multimedia drag
  • Save up to 60% off your bandwidth bills with HTTP compression
  • Perform search engine optimization