The popularity of Apple’s streaming media players is rapidly approaching Microsoft’s. According to a recent survey of streaming media usage, the market share of Apple’s iTunes and QuickTime players grew from 32% in January 2008 to 36.4% in January 2009, while Microsoft’s Media Player was unchanged at 50.7%. Most of this gain was due to the increasing popularity of iTunes. Meanwhile broadband lines grew by 20% to 110.5 million lines in Europe over the past year. In the US, broadband growth slowed to its lowest level in seven years, while penetration crept up to 59% overall.
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