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Graphics: Choose the Right Image Format – jpeg gif png web image file formats

On average, images make up over 50 percent of the average web page, so it is important to minimize their impact on page speed (King 2003). Choosing the appropriate web-based format for your images is the first step towards optimized web graphics. GIFs, JPEGs, and PNGs are the formats used to display images on the Web. Each has its own strength and weaknesses.

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