The ultimate product of online marketing efforts are leads. Traffic and rankings are nice, but calls and emails are what drive more customers from websites. This article shows how call tracking can help optimize your marketing budget to maximize leads and minimize overall cost.
Previously we explored the effects of a responsive design on PhiladelphiaOrthodontists.com. We found mobile traffic increased from 20% to 24% after the redesign. This time we look at another responsive redesign, PhillyDentistry.com. In part I, we’ll explore the speed improvements of the new design. In Part II we’ll explore other improvements.