Last time we tested a Call Only Pay Per Click campaign against a conventional “dentist” campaign to see how call only PPC ads improve conversion rates and cost per call. By adding a single call only campaign to a PPC account, the number of calls nearly doubled, and the cost per call dropped by a factor of 3.7.
Due to the success of the call only campaign, with the client’s permission, we expanded the number of call only campaigns and dialed down or paused the conventional PPC ads. In this article we’ll look at the effects of expanding and optimizing call only PPC campaigns on cost and conversion rates.