With Google now factoring page loading speed into search engine rankings, having a fast website has become even more important. Exactly how much of a factor speed is in search rankings is open to debate, although anecdotal evidence suggests that speed can affect rankings. One of the first steps companies need to take in improving their website speed is a web performance audit. This article details what to expect in a web performance analysis.
Our own Andy King was interviewed by Joshua Bixby of Strangeloop Networks. Joshua asked Andy some probing questions about web performance consulting.