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Australian Broadband Penetration Breaks 15% - US Broadband Jumps to 37.8% - August 2003 Bandwidth Report

Summary: Over 15% of wired Australian households have a broadband connection while 8.3% of New Zealand workers have DSL. US broadband penetration jumped by 1.1 percentage points in July to 37.8%.

Over 15% of wired Australians have a broadband connection, according to a June 2003 ACNielsen.consult survey. 8.3% of New Zealand workers have DSL, according to the ISCR. Overall, broadband grew by 1.1 percentage points in July, with 37.8% of wired US users enjoying a high-speed connection. The charts and tables below, derived from Nielsen//NetRatings and other data, show trends in connection speeds to the Internet in the US, Australia, and New Zealand.

Home Connectivity in the US

As of July 2003, most users in the US connect to the Internet using dial-up modems of 56Kbps or less. 51% use 56Kbps modems, 8.2% use 28/33.3Kbps, and 3% use 14.4Kbps modems. In total, 62.2% of home users in the US connect to the Internet at 56Kbps or less (see Figure 1).

Web Connection Speed Trends - Home Users (US)

Web Connection Speed Trends July 2003 - U.S. home users

Figure 1: Web Connection Speed Trends - Home Users (US)
Source: Nielsen//NetRatings

Broadband Growth in the US

Broadband penetration in US homes increased by 1.1 percentage points in July. As of July 2003 broadband penetration was at 37.8%, up from 36.7% in June. This is higher than the average increase in broadband of 0.71 percentage points per month from October 1999 to June 2003. Extrapolating the data provided by Nielsen//NetRatings, broadband share in the US should exceed 50% by June of 2004 (see Figure 2).

Broadband Connection Speed Trend - Home Users (US)

Broadband Connection Speed Trend - July 2003 - U.S. home users

Figure 2: Broadband Connection Speed Trend - Home Users (US)
Extrapolated from Nielsen//NetRatings data

Work Connectivity

Most workers in the US enjoy high-speed connections to the Internet. Most use a high-speed line such as a T1 connection, and share bandwidth between computers connected to a network. The speed of each connection decreases as more employees hook up to the LAN. As of July of 2003, of those connected to the Internet, 70.9% of US users at work enjoy a high-speed connection, up 1.1% from 69.8% in June. 29.1% connect from work at 56Kbps or less (see Figure 3).

Web Connection Speed Trends - Work Users (US)

Web Connection Speed Trends - July 2003 - U.S. work users

Figure 3: Web Connection Speed Trends - Work Users (US)
Source: Nielsen//NetRatings

Australian Broadband Growth

44.5% of Australian households have an Internet connection, according to a recent survey. Over 15% of wired Australians enjoy a broadband connection at home, according to a June 2003 survey by ACNielsen.consult, Australia (see Figure 4).

Web Connection Speed Trends - July 2003 - Australian home users

Figure 4: Web Connection Speed Trends - Home Users (AU)
Source: ACNielsen.consult (Australia)

New Zealand DSL

Over 60% of New Zealand households have dial-up Internet connections as of March 2003, according to the ISCR. Diffusion of ADSL connections in significant New Zealand businesses is 8.3% as of March 2003. This is among the highest DSL uptake in the OECD. At home, more than 3.2% of New Zealanders have DSL as of April 2003. In comparison, over 7.1% of US households have DSL as of June 2003. For growth curves of the above statistics, see the "Telecommunications Usage" paper below.

References and Further Reading

ACNielsen.consult (Australia)
Provided the June 2003 survey statistics for Figure 4 above.
Australian Competition & Consumer Division
Shapshot of Broadband Deployment as of 31 March 2003.
July Bandwidth Report - Cable Trumps DSL, US Broadband Jumps to 36.7%
Includes DSL statistics for the US.
ISCR.org.nz
New Zealand Institute for the Study of Competition and Regulation (see research)
2003 NOIE Information Economy Index
The National Office for the Information Economy (NOIE) Index benchmarks Australia and 11 other countries on their progress in the information economy, ranking countries across 23 statistical indicators, including broadband adoption.
Organisation for Economic Co-operation and Development
Has 30 member nations.

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By website optimization on 17 Aug 2003 AM

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