According to a number of studies, slow web sites and difficult navigation are the most popular complaints of web users today. Ceaparu et al. (2004) found that web browsing is the most frustrating experience people have with computers, with dropped connections and slow downloads topping the list. The time lost due to frustrating experiences ranged from 47% to 53% of the time spent on computers.
In 2001, $25 billion in potential sales was lost online due to web performance issues (Zona 2001). Abandoned shopping carts hover around 50% for ecommerce sites, yet web sites keep getting larger with flashier interfaces.
Companies spend a lot of money on the latest cutting-edge graphic design, multimedia, and other creative design techniques. This is all a total waste of money if your visitors have to wait more than a few seconds for your web pages to load.
Why? Because, your web site visitors won't wait! On the Web, user patience is a time bomb. It starts ticking each time a visitor opens one of your pages. You have only a few seconds to get compelling content onto the screen. Fail, and you can kiss your customers and profits goodbye. You can't count on fast connections either. Most Internet users are still sucking content through a 56K straw! You have to serve up greased lightning or they'll bail.
Have the Speed Optimization experts at Web Site Optimization transform your web site so it delivers its web pages with lightning fast display speed to keep your visitors glued to your web site.
For more details about our Web Site Speed Optimization services, call at 877.SITEOPT (877.748.3678) or .