Overall, broadband grew by 0.15 percentage points in January, with 43% of Internet-connected U.S. households enjoying a high-speed connection. 57% of US home users dial into the Internet with "narrowband" connections of 56Kbps or less. Sweden leads all countries in Internet penetration at 76.9%. The charts below, derived from Nielsen//NetRatings and Internetworldstats.com, show trends in connection speeds to the Internet for users in the United States and worldwide.*
As of January 2004, most users in the US connect to the Internet using dial-up modems of 56Kbps or less. 46.6% use 56Kbps modems, 7.2% use 28/33.3Kbps, and 3.2% use 14.4Kbps modems. In total, 57% of home users in the US connect to the Internet at 56Kbps or less (see Figure 1).
Figure 1: Web Connection Speed Trends - Home Users (US)
Broadband penetration in US homes increased by 0.15 percentage points in January. As of January 2004 broadband penetration was at 43%, up from 42.85% in December. This is lower than the average increase in broadband of 0.75 percentage points per month from October 1999 to December 2003. Extrapolating the data provided by Nielsen//NetRatings, we estimate that broadband share in the US should exceed 50% by June of 2004 (see Figure 2).
Figure 2: Broadband Connection Speed Trend - Home Users (US)
Extrapolated by Web Site Optimization, LLC from Nielsen//NetRatings data
Most workers in the US enjoy high-speed connections to the Internet. Most use a high-speed line such as a T1 connection, and share bandwidth between computers connected to an Ethernet network. The speed of each connection decreases as more employees hook up to the LAN. As of January of 2004, of those connected to the Internet, 75.1% of US users at work enjoy a high-speed connection, down 0.5 percentage points from 75.6% in December. 24.9% connect from work at 56Kbps or less (see Figure 3).
Figure 3: Web Connection Speed Trends - Work Users (US)
Sweden leads all countries surveyed in overall Internet penetration, with 76.9% of the population on the Internet, according to Internetworldstats.com. The Netherlands follow with 66%, Australia next at 64.2%, the United States at 63.3%, and Iceland and Denmark tie at 62.5% Internet penetration.
Figure 4: Worldwide Internet Penetration Rates - Top Ten Countries
*Note: "Users" signifies people connected to the Internet.
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By website optimization on 21 Feb 2004 AM