Call (877) SITE-OPT (748-3678)

US Broadband Penetration Crawls to 43% - Sweden Tops in Internet Penetration - February 2004 Bandwidth Report

Summary: US broadband adoption crawled to 43% in January, up only 0.15% from December 2003. Sweden has the highest Internet penetration worldwide at 76.9%.

Overall, broadband grew by 0.15 percentage points in January, with 43% of Internet-connected U.S. households enjoying a high-speed connection. 57% of US home users dial into the Internet with "narrowband" connections of 56Kbps or less. Sweden leads all countries in Internet penetration at 76.9%. The charts below, derived from Nielsen//NetRatings and Internetworldstats.com, show trends in connection speeds to the Internet for users in the United States and worldwide.*

Home Connectivity in the US

As of January 2004, most users in the US connect to the Internet using dial-up modems of 56Kbps or less. 46.6% use 56Kbps modems, 7.2% use 28/33.3Kbps, and 3.2% use 14.4Kbps modems. In total, 57% of home users in the US connect to the Internet at 56Kbps or less (see Figure 1).

Web Connection Speed Trends - Home Users (US)

Web Connection Speed Trends January 2004 - U.S. home users

Figure 1: Web Connection Speed Trends - Home Users (US)
Source: Nielsen//NetRatings

Broadband Growth in the US

Broadband penetration in US homes increased by 0.15 percentage points in January. As of January 2004 broadband penetration was at 43%, up from 42.85% in December. This is lower than the average increase in broadband of 0.75 percentage points per month from October 1999 to December 2003. Extrapolating the data provided by Nielsen//NetRatings, we estimate that broadband share in the US should exceed 50% by June of 2004 (see Figure 2).

Broadband Connection Speed Trend - Home Users (US)

Broadband Connection Speed Trend - January 2004 - U.S. home users

Figure 2: Broadband Connection Speed Trend - Home Users (US)
Extrapolated by Web Site Optimization, LLC from Nielsen//NetRatings data

Work Connectivity

Most workers in the US enjoy high-speed connections to the Internet. Most use a high-speed line such as a T1 connection, and share bandwidth between computers connected to an Ethernet network. The speed of each connection decreases as more employees hook up to the LAN. As of January of 2004, of those connected to the Internet, 75.1% of US users at work enjoy a high-speed connection, down 0.5 percentage points from 75.6% in December. 24.9% connect from work at 56Kbps or less (see Figure 3).

Web Connection Speed Trends - Work Users (US)

Web Connection Speed Trends - January 2004 - U.S. work users

Figure 3: Web Connection Speed Trends - Work Users (US)
Source: Nielsen//NetRatings

Sweden Has Highest Internet Penetration Worldwide

Sweden leads all countries surveyed in overall Internet penetration, with 76.9% of the population on the Internet, according to Internetworldstats.com. The Netherlands follow with 66%, Australia next at 64.2%, the United States at 63.3%, and Iceland and Denmark tie at 62.5% Internet penetration.

Worldwide Internet Penetration Rates - Top Ten Countries

Worldwide Internet penetration rates - December 2003

Figure 4: Worldwide Internet Penetration Rates - Top Ten Countries
Source: Internetworldstats.com

Further Reading

Digital Access Index
The ITU's DAI shows that Sweden has the highest level of access to the Internet worldwide. The DAI includes the following factors: availability of infrastructure, affordability of access, educational level, quality of ICT services, and Internet usage. Note that this data is from 2002.
Internet World Stats
Tracks Internet usage worldwide using various trusted sources. Includes Internet penetration data on 240 countries and regions in the stats page. As of Dec. 2003 Sweden tops all countries in Internet penetration with 76.9%. By Enrique de Argaez.

*Note: "Users" signifies people connected to the Internet.

The Bandwidth Report is featured monthly on URLwire - news of useful and unique web content since 1994.

By website optimization on 21 Feb 2004 AM

Copyright © 2002-2013 Website Optimization, LLC. All Rights Reserved - Free website speed test - Privacy Policy
Last modified: August 26, 2013.

Follow us on: Twitter, Google+, Facebook, Linked In