US broadband penetration jumped 1.39 percentage points in March 2006 to 69.39% among active Internet users. Broadband penetration should easily break 70% by April 2006. Over the past year, the broadband gap between Canada and the US has narrowed from 20 percentage points to 6.6 percentage points. Since last March, US broadband penetration rose 12.4 percentage points while Canadian broadband penetration was flat. US broadband penetration grew to 69.39% in March 2006. Narrowband users (56Kbps or less) now comprise 30.61% of active Internet users, down 1.39 percentage points from 32% in February (see Figure 1). Figure 1: Web Connection Speed Trends - Home Users (US) In March 2006, broadband penetration in US homes rose 1.39 percentage points to 69.39% up from 68% in February. This increase of 1.39 points is higher than the average increase in broadband of 1.11 points per month over the last six months. At the current growth rate, broadband penetration among active Internet users in US homes should easily break 70% by April 2006 (see Figure 2). Figure 2: Broadband Adoption Growth Trend - Home Users (US) Most workers in the US enjoy high-speed connections to the Internet. Most use a high-speed line such as a T1 connection, and share bandwidth between computers connected to an Ethernet network. The speed of each connection decreases as more employees hook up to the LAN. As of March 2006, of those connected to the Internet, 89.13% of US users at work enjoy a high-speed connection, up 0.06 percentage points from the 89.07% share in February. At work, 10.87% connect at 56Kbps or less (see Figure 3). Figure 3: Web Connection Speed Trends - Work Users (US) The gap between the US and Canada in broadband penetration is closing, according to our annual survey. Canadian broadband penetration actually fell slightly to 76% in March 2006 from 77% in March 2005 (within the margin of error). Meanwhile the US surged by 12.4 percentage points to 69.4%, closing the gap from 20 percentage points a year ago to 6.6 percentage points (see Figure 4). Figure 4: US versus Canadian Broadband Penetration Over Time In a survey of US households with Internet access, the Consumer Electronics Association found that dial-up usage has halved in the last six years from 74% in October 2000 to 36% in March 2006. Naturally enough, broadband adoption has followed an opposite trend, growing from one-fifth of the market in October 2000 to 64% in March 2006. Cable has lost its lead over DSL over the past six years. In October 2000 Cable had a 15% share compared to 4% for DSL. In March 2006 they were tied at 30% each (see Figure 5 and Table 1). Leichtman Research has cable still in the lead, with their latest numbers being 52% cable, 46% DSL and 2% other (March 2006 preliminary data) Figure 5: Internet Connections by Type *Note that Nielsen//NetRatings NetSpeed report determines the connection speeds of the Digital Media Universe, which combines Web traffic, Internet applications and proprietary channels. The streaming media player data used in this report was from NetRatings' NetView service, which pulls usage from the same panel as the NetSpeed data. The NetView service is based on Nielsen's RDD panel of about 30,000 home/work panelists in the U.S. The Bandwidth Report is featured monthly on URLwire - news of useful and unique web content since 1994.Home Connectivity in the US
Web Connection Speed Trends - Home Users (US)
Source: Nielsen//NetRatings
Broadband Growth Trends in the US
Broadband Adoption Growth Trend - Home Users (US)
Extrapolated from Nielsen//NetRatings data
Work Connectivity
Web Connection Speed Trends - Work Users (US)
Source: Nielsen//NetRatings
US-Canadian Broadband Gap Narrows
US versus Canadian Broadband Penetration Over Time
Source: Ipsos-Reid and Nielsen//NetRatings
Cable losing lead to DSL Internet Service
US versus Canadian Broadband Penetration Over Time
Source: Consumer Electronics Association, "Broadband and the Home of Tomorrow -
March 2006," used with permission
Table 1: Internet Connection by Type
Month/Year
Dial-up Cable modem DSL or ADSL Other March 2006 36% 30% 30% 4% July 2003 60% 22% 13% 5% October 2000 74% 15% 4% 7% Further Reading
By website optimization on 13 Apr 2006 PM
the story reads:
"US broadband penetration jumped 1.39 percentage points in March 2006 to 69.39% among active Internet users."
question: what does the phrase "active internet users" mean? is there a different penetration figure for broadband penetration among ALL internet users?
thanks,
cliff barney
By: cliff barney at May 31, 2006 7:52 PM
Cliff,
Great question. Active Internet Users are people with an Internet connection that use their connections more than a certain number of hours each week. These have been called "power users" by some reporters. I'll get you the exact figure.
Yes, there is a different penetration figure for broadband penetration among all Internet users, this is anywhere from 42% to 48% depending on which survey you subscribe to. Also, according to a 2005 GAO survey only 28% of all Americans subscribe to broadband. See the May 2006 Bandwidth Report where I highlight the different ways of measuring broadband uptake and report the latest figures.
So each of these figures are valid, it all depends on how you measure things. What most surveys show are the broadband penetration figures among all online users. So it is important to compare apples to apples. I try to include both active and all online users when I publish the Bandwidth Report.
- Andy
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