Over the past two quarters (Q1 2008 to Q2 2008) US broadband penetration among the general population dropped from 17th to 19th overall among all countries surveyed worldwide. As of the second quarter of 2008, Monaco leads all countries surveyed with 40.63% of the population on broadband and 100% of households (see Figures 1 & 2), according to Point Topic.
Figure 1: Worldwide broadband penetration by population Q1 2008 through Q2 2008
Source: Point Topic
Denmark followed Monaco with 37.1% of the population on broadband. Netherlands came in third at 34.66%, followed by Norway at 33.13%, Switzerland at 32.98%, Iceland at 31.92%, South Korea at 31.75%, Sweden at 31.57%, Finland at 31.47%, and Luxembourg at 30.61% rounding out the top ten (see Table 1 and Figure 1).
| Country | Q1 2008 | Q2 2008 | Monaco | 39.06% | 40.63% | Denmark | 36.98% | 37.10% | Netherlands | 34.34% | 34.66% | Norway | 32.57% | 33.13% | Switzerland | 32.19% | 32.98% | Iceland | 30.97% | 31.92% | South Korea | 31.00% | 31.75% | Sweden | 31.03% | 31.57% | Finland | 31.17% | 31.47% | Luxembourg | 28.61% | 30.61% |
|---|
Ranked by household penetration, the spread of broadband looks more rosy. Monaco again leads all countries surveyed with 100% of households on broadband, followed by South Korea at 97.17%, Singapore at 89.65%, Macau at 87.24%, Hong Kong at 86.91%, Israel at 80.69%, Denmark at 80.31%, Netherlands at 80.24%, Iceland at 80.21% and Switzerland at 79.84% of households on broadband. Over the past year, the US moved up one place from 19th at 57.82% in Q2 2008 to 18th place at 67.14% in Q2 2008, just ahead of the UK at 66.6% of households on broadband.
Figure 2: Worldwide broadband penetration by household Q2 2008
Source: Point Topic
| Country Q208 | Household penetration Q208 |
|---|---|
| Monaco | 100.00% |
| South Korea | 97.17% |
| Singapore | 89.65% |
| Macau | 87.24% |
| Hong Kong | 86.91% |
| Israel | 80.69% |
| Denmark | 80.31% |
| Netherlands | 80.24% |
| Iceland | 80.21% |
| Switzerland | 79.84% |
US broadband penetration grew to 91.54% in August 2008. Dial-up users connecting at 56Kbps or less now make up 8.46% of active Internet users, down 0.78 percentage points from 9.24% in July 2008 (see Figure 3).
Figure 3: Web Connection Speed Trends - Home Users (US)
Source: Nielsen Online
In August 2008, broadband penetration among active Internet users in US homes grew by 0.78 percentage points to 91.54%, up from 90.76% in July. This increase of 0.78 points is above the average increase in broadband of 0.55 points per month over the last six months (see Figure 4).
Figure 4. Broadband Adoption Growth Trend - Home Users (US)
Extrapolated from Nielsen Online data
As of August 2008, 96.81% of US workers connected to the Internet with broadband, up 0.3 percentage points from the 96.51% share in July. At work, 3.19% connect at 56Kbps or less (see Figure 5).
Figure 5: Web Connection Speed Trends - Work Users (US)
Source: Nielsen Online
By website optimization on 30 Sep 2008 AM
These stats are confusing.
How can they say 100% of households have broadband and yet only 40% of the population have access to broadband?
it just doesn't make sense.
By: Mark at September 30, 2008 7:19 PM
Mark,
I asked Point Topic about your question. They said the following in regards to household versus population penetration figures:
"The population penetration percentage is calculated by taking the total number of broadband lines for a country and dividing it by the population figure for that country.
There were 13,000 broadband lines in Monaco at the end of Q2 2008. Monaco's population is 32,000. 13,000 divided by 32,000 expressed as a percentage is 40.625%.
The household penetration percentage is calculated by taking the total number of broadband lines for a country and dividing it by the number of households in that country.
As stated, there were 13,000 broadband lines in Monaco at the end of Q2 2008. Monaco has 13,000 households. 13,000 divided by 13,000 expressed as a percentage is 100%.
I hope that makes the difference between the two penetration percentages slightly clearer.
By: Website Optimization at October 10, 2008 8:35 AM
> As stated, there were 13,000 broadband lines in Monaco at the end of Q2 2008. Monaco has 13,000 households.
So that means that all the lines go to households and none of them go to offices? So when you visit www.some-company.tld-of-monaco, you get a 56.6 kilobit connection or less because the company doesn't have broadband.
That sounds wrong. Is it? If so, why?
By: Jonas at October 23, 2008 7:41 AM
Where can I find a report for other countries? I would be interested in seeing all the countries that this data is available for.
I am looking at the info from http://www.websiteoptimization.com/bw/0809/
By: Staley McNatt at November 27, 2008 5:11 PM
With this research do you have a total estimated users worldwide of the internet?
By: Bethany at March 13, 2009 12:50 AM
Mark, the calculation is easier than that, the household in Monaco hosts an average of 2.5 persons, this makes the penetration by population 40% but by households 100%
By: Shahir Boshra at August 13, 2009 11:15 AM
Would these statistics be the same if it was based on population instead of percent population because the total population of Monaco is obviously less than that of the U.S.
By: John Wilson at November 2, 2009 6:13 PM
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