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Two-Thirds of Americans on Broadband - US Broadband Growth Slows - August 2010 Bandwidth Report

Summary: While two-thirds of adult Americans now use broadband, the spread of broadband in the US has slowed dramatically over the past year. African-Americans are the major exception with 22% year-over-year growth.

Two-thirds of adult Americans (66%) use a high speed Internet connection at home, according to a recent survey by PEW Internet. US broadband penetration is up only 3 percentage points over the same time a year ago however, when broadband penetration stood at 63% in April 2009. While most demographic groups showed slow growth, African-Americans were a major exception.

US Broadband Penetration Growth Slows

The growth in broadband penetration in the US has slowed over the past year. According to a recent survey by PEW Internet, the percentage of adult Americans who access the Internet using broadband grew from 63% in April 2009, to 66% in May 2010 (see Figure 1). This growth of only 3 percentage points over the past year is less than half of the 8 percentage point growth the US experienced from 2008 to 2009.

Broadband Penetration versus Dialup, 2000 to 2010

Figure 1: Broadband Penetration versus Dialup, from 2000 to 2010
Source: PEW Internet

Slow Broadband Growth

On a percentage increase basis, the growth in broadband penetration from April 2009 to May 2010 is up only 5% among US adults. This is in stark contrast to previous years of double-digit growth (see Figure 2).

Percent Change in Home Broadband Penetration 2004 to 2010

Figure 2: Percent Change in Home Broadband Penetration 2004 to 2010
Source: PEW Internet

African-Americans Move to Broadband

While other demographic groups exhibited slow growth, African-Americans were the exception. Broadband penetration among African-American adults was at 56% in May 2010, up from 46% in April of 2009. This is a 22% year-over-year growth rate.

Further Reading

PEW research center provided the "Home Broadband 2010" study by Aaron Smith, published in August 11, 2010.

By website optimization on 30 Aug 2010 AM

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