Call (877) SITE-OPT (748-3678)

Two-Thirds of Americans on Broadband - US Broadband Growth Slows - August 2010 Bandwidth Report

Summary: While two-thirds of adult Americans now use broadband, the spread of broadband in the US has slowed dramatically over the past year. African-Americans are the major exception with 22% year-over-year growth.

Two-thirds of adult Americans (66%) use a high speed Internet connection at home, according to a recent survey by PEW Internet. US broadband penetration is up only 3 percentage points over the same time a year ago however, when broadband penetration stood at 63% in April 2009. While most demographic groups showed slow growth, African-Americans were a major exception.

US Broadband Penetration Growth Slows

The growth in broadband penetration in the US has slowed over the past year. According to a recent survey by PEW Internet, the percentage of adult Americans who access the Internet using broadband grew from 63% in April 2009, to 66% in May 2010 (see Figure 1). This growth of only 3 percentage points over the past year is less than half of the 8 percentage point growth the US experienced from 2008 to 2009.

Broadband Penetration versus Dialup, 2000 to 2010

Figure 1: Broadband Penetration versus Dialup, from 2000 to 2010
Source: PEW Internet

Slow Broadband Growth

On a percentage increase basis, the growth in broadband penetration from April 2009 to May 2010 is up only 5% among US adults. This is in stark contrast to previous years of double-digit growth (see Figure 2).

Percent Change in Home Broadband Penetration 2004 to 2010

Figure 2: Percent Change in Home Broadband Penetration 2004 to 2010
Source: PEW Internet

African-Americans Move to Broadband

While other demographic groups exhibited slow growth, African-Americans were the exception. Broadband penetration among African-American adults was at 56% in May 2010, up from 46% in April of 2009. This is a 22% year-over-year growth rate.

Further Reading

OECD
PEW research center provided the "Home Broadband 2010" study by Aaron Smith, published in August 11, 2010.

By website optimization on 30 Aug 2010 AM

Copyright © 2002-2016 Website Optimization, LLC. All Rights Reserved - Free website speed test - Privacy Policy
Last modified: August 26, 2013.

Follow us on: Twitter, Google+, Facebook, Linked In