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The Dichotomy of the Web: Stephen Pierzchala Reviews Website Optimization Book

Summary: Stephen Pierzchala shows how Secrets mirrors the split personality of the Web, business versus technology. A great web site finds the optimal balance between the two camps.

Stephen Pierzchala shows how Secrets mirrors the split personality of the Web. On one side are the business folks who focus on marketing impact. On the other side are the techies who focus on efficiency and features. A great web site is a carefully balanced compromise between the two camps.

Pierzchala, of Gomez and formerly Keynote, says that Secrets effectively bridges the gap, combining conversion with code, marketing with markup, and flow with function.

"Although on the surface, the concepts discussed in this book will see many people put it down as it isn't business or techie enough, those who do buy the book will show that they have a grasp of the wider perspective, the one that drives all successful sites to stand tall in a sea of similarity." For the full review see:

The Dichotomy of the Web: Andy King's Website Optimization

By website optimization on 1 Sep 2008 PM

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