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PPC Case Study: Chapter 4

In this chapter we'll show you how to put into action the pay-per-click (PPC) optimization techniques that you learned in Chapter 3 "Pay-per-Click Optimization" and the conversion boosting techniques you'll learn in Chapter 5 "Conversion Rate Optimization" as well as how to use metrics to guide optimization efforts, which we'll cover in Chapter 10 "Website Optimization Metrics." This chapter features a case study that shows how to maximize your PPC advertising budget.

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