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PPC Optimization: Ad Text Position

Leading with benefits can improve PPC text ad conversion rates. We show a case study that improves conversion rates by 1.8X. more »

PPC Optimization: Display URL Expansion

By including keywords or calls to action in your display URLs you can boost text ad performance in Google Adwords. This article shows a real-world example of display URL optimization. more »

PPC Optimization: Gender Targeting

In Google Adwords you can optimize conversion rates using gender targeting. Learn how to squeeze more leads out of your PPC spend by targeting high performing demographics singly or in combination. more »

PPC Optimization: Age Range Targeting

You can target specific age ranges in Google Adwords to optimize conversion rates. By tweaking the bids on high performing age ranges you can tilt your campaigns to those folks more likely to convert. more »
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Last modified: March 30, 2017.

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