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Over the past few years, ecommerce sites have made a concerted effort to improve their shopping experience. Most ecommerce sites employ third party gizmos to add features like chat, recommendations, reviews, personalization and localization. The problem is, these third party scripts extract a cost: inconsistent website performance. The Growth of Third Party Services With the …
Personal consumer data has become the oil of the 21st century. American companies are expected to spend close to $20 billion on consumer data in 2018 (New York Times 2018). Data trackers are the main way advertisers gather this valuable consumer data. Trackers are small JavaScripts used by advertisers like Google and Facebook to monitor …
With Google’s new expanded text ads (90 characters vs. 45) there is more room to make your case to potential buyers. One of the best ways to optimize a PPC account is to improve the ad text. This article shows how you can use local landmarks to boost click-through rates and conversions. PPC Ad Text …
With the rapid growth of online advertising, viewer attention is becoming increasingly scarce. In 2018 alone, total media ad spending will rise 7.4% to $638 billion. Digital media will account for 43.5% of this total ad spend (eMarketer 2018) and will surpass conventional advertising by 2021. With online browsers bombarded with more and more advertising …
For cosmetic dentists, proper targeting is everything in PPC advertising. Cosmetic dentists typically target more affluent clients that can afford their smile makeover services. Marketing cosmetic services to your entire target geography does not make economic sense. A better approach is to only market to geographic areas that can afford your services. This article shows …
Digital ad spending passed TV for the first time in 2017 (Kafka & Molla 2017). In fact, digital ads will make up 50% of all ad spending by the end of 2018, faster than expected (Berwitz 2018). With the growing penetration of digital advertising, it’s important to use the most effective online advertising channels. This …
There is such a thing as over optimization in PPC. In your quest to lower costs you can actually go too far. This article shows the effects of driving down CPC and cost per conversion and a potential solution. Driving Down PPC Costs For lower margin products or services, you want to keep your costs …