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Third Party Services Slow Website Performance

Over the past few years, ecommerce sites have made a concerted effort to improve their shopping experience. Most ecommerce sites employ third party gizmos to add features like chat, recommendations, reviews, personalization and localization. The problem is, these third party scripts extract a cost: inconsistent website performance. The Growth of Third Party Services With the …

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The Tracker Tax: How Third Party Trackers Impact Website Speed in the United States

Personal consumer data has become the oil of the 21st century. American companies are expected to spend close to $20 billion on consumer data in 2018 (New York Times 2018). Data trackers are the main way advertisers gather this valuable consumer data. Trackers are small JavaScripts used by advertisers like Google and Facebook to monitor …

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PPC Optimization: Excluding ZIP Codes by Income

For cosmetic dentists, proper targeting is everything in PPC advertising. Cosmetic dentists typically target more affluent clients that can afford their smile makeover services. Marketing cosmetic services to your entire target geography does not make economic sense. A better approach is to only market to geographic areas that can afford your services. This article shows …

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