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The Best Photo Personal Item: Think Tank Airport Ultralight 2.5

Continuing our series on travel photography, this time we set out fo find the ultimate photo personal item. We’ve already found the best photo carry-on, the Pelican Air 1525, which can hold mucho camera equipment and even tripods in a lightweight yet hard case. The companion piece to the carry-on is the smaller personal item. Long story short, the Thinktank Airport Ultralight version 2.5 fits the bill (and underseat).

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The Best Photo Carry-On: Pelican Air 1525 Hard Case – Review

As photographers, we’re always looking for the best way to carry our gear when traveling. Airplanes, especially smaller ones, are the most challenging for transporting photo equipment. Checking your cameras and lenses, even in a hard case, increases the risk of damage or theft. Most photographers prefer packing their delicate optics into carry-on bags, and leaving tripods, lighting equipment, and other more robust equipment in checked baggage. This article shows what the author considers to be the best photo carry-on currently available.

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The Best Travel Tripod: Optimizing a Gitzo GT4552TS – review carry-on tripod

For avid photographers a tripod is essential equipment. Even with today’s modern stabilization systems, longer exposures for water flow, cloud blur, or extreme depth of field still demand a sturdy tripod. The challenge is when you need to travel by air, especially in smaller airplanes. This article shows the results of optimizing the size and weight of a sturdy Gitzo GT4552TS travel tripod.

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PPC Optimization: Ad Text – optimize adwords call only text ads for higher performance

When optimizing PPC Adwords campaigns, two of the most effective techniques are keyword selection and ad text optimization. You only have a limited text palette to play with when crafting text ads, especially for Call Only ads. Use that space wisely and test different combinations of ad text to find higher performing ads. This article shows that even small changes to ad text can make large changes to performance.

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PPC Optimization: Call Only Ad Extensions

When working with Google’s Call Only PPC ads, you need every advantage you can get. Although Call Only Ads generally have significantly higher conversion rates, their ad quality scores are generally lower than search ads. Lower ad quality scores are due in part to the limited real estate of Call Only ads versus conventional search ads which have more liberal character limits and ad extensions. There are currently 10 types of ad extensions in Google Adwords (see Figure 1). The good news is that you can use some of these extensions to boost Call Only campaign performance.

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PPC Optimization: Early Warning

When testing new PPC ad copy, you can get an early warning on ad performance with the “phone calls” and “PTR” metrics. Using these metrics can give you an early indication of the performance of a text ad in call only campaigns. We’ll explore an actual example of using these metrics to optimize ad text copy.

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PPC Optimization: Wordplay & Humor

Sometimes in advertising you need to think different(ly). In PPC advertising, standing out from the crowd is becoming more difficult as more advertisers join the fray. One way to stand out and attract short attention spans is to use wordplay and humor. We already covered strange attraction using unusual word or character combinations to boost performance. This time in our PPC optimization series we look at wordplay and humor.

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