Higher traffic and speed guaranteed.™
Figure 7.2: The Netscape 4 box model Figure 7.2: The Netscape 4 box model
High-tech: www.cisco.com, www.hp.com, www.ibm.com, www.microsoft.com, www.oracle.comNewspapers: www.latimes.com, www.nytimes.com, www.usatoday.com, www.washingtonpost.com, www.wsj.comWeb directories: www.altavista.com, www.looksmart.com, www.lycos.com, www.netscape.com, www.yahoo.comSports: www.espn.com, sports.yahoo.com, sportsillustrated.cnn.com, www.sportsnetwork.com, www.usatoday.com/sports/front.htm On average, the text portion of these sites was compressed by 75 percent. Overall, compression would save 37 percent in total file size. Note: This table is from page 412 of Chapter 18: Compressing the Web from Speed Up Your Site: Web Site Optimization. Web Site Type HTML, CSS, and JS Files Only …
Figure 1.3 – Latency quality ratings show a drop-off at around 8 to 10 seconds Figure 1.3 Latency quality ratings show a drop-off at around 8 to 10 seconds From “Quality is in the Eye of the Beholder: Meeting Users’ Requirements for Internet Quality of Service,” by Anna Bouch, Allan Kuchinsky, and Nina Bhatti. In Proceedings …
Unembed or Subset Fonts Depending on the font, each additional font face can easily add 40K or more of data to PDF files if fully embedded (unusual) or less if subset (the norm). For smaller PDFs, that can make a big difference in file size. Embedding fonts ensures that your document will be rendered exactly …
Adobe’s PDF Optimizer Acrobat 8’s PDF Optimizer (Advanced -> PDF Optimizer) is an improved version of Acrobat 7’s PDF Optimizer – both of which are interfaces into Distiller’s settings (see Figure 3). You can strip, flatten, downsample resolutions, and remove features from your PDF to minimize its file size. Note that our test PDF (Chapter …
PDF Enhancer 3.1 While Acrobat does a good job of optimizing PDFs, there are a number of third-party tools available that can shrink, enhance, and combine your PDFs beyond what is available in Acrobat. PDF Enhancer 3.1 from Apago optimizes PDFs at a lower level than Acrobat, squeezing more out of existing PDFs without affecting …
New in Acrobat 8 Professional is the ability to combine multiple files into one consolidated PDF or a PDF “package.” The new “Combine Files” menu allows you to merge multiple files in different formats into one merged PDF file, where converted documents magically appear in one PDF as sequential pages (see Figure 18). You can also use …
Continuing our series on PPC ad text optimization, we look again at minimizing the cost of PPC text ads. With apologies to the Cure, we look at using ad text that offers a strange attraction to viewers. Using letter and symbol combinations that attract the eye can both increase click-through rates and lower cost per click.
In website performance, upgrading your server is often the most cost-effective improvement you can make. Switching from an overloaded mass web host can significantly speed up your site. More popular sites can switch to a dedicated server to boost performance (and not slow down other sites). In upgrading your server, not only do you benefit from faster hardware, but server configuration and software limitations disappear. In this article we benchmark the performance of upgrading a popular site (TeachThought.com) from shared to a dedicated server (see Figure 1).
In previous articles we’ve explored optimizing the conversion rate of call only text ads. Now we take another approach, minimizing the cost of PPC text ads. You can, of course, limit the cost-per-click (CPC) for particular campaigns, but set your CPC limit too low and Google will flag your campaign as “limited” by click budget. One approach we’ve found to be effective is abbreviating commonly used phrases. Abbreviation lets you squeeze in more text into a headline, or use shorter headlines.