Apple is poised to pass Microsoft in the streaming media player market. Combining iTunes and QuickTime Apple narrowed the gap with Microsoft to 7.6 percentage points. At current growth rates, Apple should pass Microsoft in streaming media player usage by early 2011.
Who will get the biggest piece of the streaming media pie? By sometime next year it could very well be Apple. Driven primarily by the rapid growth in iTunes, Apple’s players are becoming more popular, while Microsoft and RealPlayer are flat or losing market share (see Figure 1). Meanwhile, broadband penetration among active Internet users grew slightly to 95.33% in February 2010.