Home » ppc optimization » Page 2

PPC Optimization: ZIP Code Targeting

For PPC campaigns that target a specific geographic location, there are a number of ways to optimize conversion rates. You can target different household incomes, business areas and universities, genders, age groups, and ZIP codes. Based on the performance of each individual demographic and location, you can adjust your bids to improve conversion rates to squeeze more leads out of your AdWords spend. This article shows how to add ZIP code targeting to your PPC campaigns to boost conversion rates.

Read more

Call Only PPC Optimization II

Last time we tested a Call Only Pay Per Click campaign against a conventional “dentist” campaign to see how call only PPC ads improve conversion rates and cost per call. By adding a single call only campaign to a PPC account, the number of calls nearly doubled, and the cost per call dropped by a factor of 3.7.

Due to the success of the call only campaign, with the client’s permission, we expanded the number of call only campaigns and dialed down or paused the conventional PPC ads. In this article we’ll look at the effects of expanding and optimizing call only PPC campaigns on cost and conversion rates.

Read more

Case Study: PPC Optimization

Pay Per Click (PPC) advertising is a good complement to natural promotion of websites to deliver leads on demand. PPC can be costly, however, compared to natural promotion (see this Case Study for details). This article shows how to squeeze more out of your PPC spend to boost leads and reduce costs.

Read more