"When tied to other methods, such as proper caching configurations and the use of persistent connections, HTTP compression can greatly improve Web performance. In most cases, the total cost of ownership of implementing HTTP compression (which for users of some Web platforms is nothing!) is extremely low, and it will pay for itself in reduced bandwidth usage and improved customer satisfaction."
Stephen Pierzchala, Senior Technical Performance Analyst with Gomez, said this about HTTP compression:
Browsers and servers have brief conversations over what they'd like to receive and send. Using HTTP headers, they zip messages back and forth over the ether with their content shopping lists. A compression-aware browser tells servers it would prefer to receive encoded content with a message in the HTTP header like this:
GET / HTTP/1.1 Host: www.webcompression.org User-Agent: Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.5) Gecko/20031007 Firebird/0.7 Accept: text/xml,application/xml,application/xhtml+xml,text/html;q=0.9, text/plain;q=0.8,video/x-mng,image/png,image/jpeg,image/gif;q=0.2,*/*;q=0.1 Accept-Language: en-us,en;q=0.5 Accept-Encoding: gzip,deflate Accept-Charset: ISO-8859-1,utf-8;q=0.7,*;q=0.7 Keep-Alive: 300 Connection: keep-alive
An HTTP 1.1-compliant server would then deliver the requested document with using an encoding accepted by the client. Here's a sample response from WebCompression.org:
HTTP/1.1 200 OK Date: Thu, 04 Dec 2003 16:15:12 GMT Server: Apache/2.0 Vary: Accept-Encoding Content-Encoding: gzip Cache-Control: max-age=300 Expires: Thu, 04 Dec 2003 16:20:12 GMT X-Guru: basic-knowledge=0, general-knowledge=0.2, complete-omnipotence=0.99 Content-Length: 1533 Content-Type: text/html; charset=ISO-8859-1
Now the client knows that the server supports gzip content encoding, and it also knows the size of the file (content-length). The client downloads the compressed file, decompresses it, and displays the page. At least, that is the way it is supposed to work.
Unfortunately, some early versions of Netscape 4 say they support ZLIB inflation when they really can't. Rather than rely on the content negotiation built into Apache and IIS, most webmasters install software specifically designed to make this conversation an amicable one. Products like mod_gzip, Vigos' Website Accelerator, PipeBoost, httpZip, and others offer configurable compression that can avoid browser quirks.
Joe Lima, COO and Head of Product Development at Port80 Software, said this about HTTP compression:
"HTTP compression provides such a clear benefit that it appeals to all kinds of users. Our customers include consumer sites that want to improve end-users' experience, hosting providers seeking to differentiate their offering, Fortune 500's looking to make a specific extranet application as bandwidth-efficient as possible, and many others. Simply put, compression is easy to deploy, widely supported, and saves money. Who could say no to that?"
Here are three examples from popular sites that use HTTP compression. Google and Orbitz both use gzip compression to deliver compressed versions of their pages to HTTP 1.1-compliant browsers. Table 1 shows the size of their home pages plus one search results page before and after compression.
|Home page||HTML Page Size (uncompressed)||HTML Page Size (compressed)||Percentage savings|
Note: These figures do not include HTTP header size, just the HTML size.
1Andy King and Konstantin Balashov, Speed Up Your Site: Web Site Optimization (Indianapolis: New Riders Publishing, 2003), Chapter 18, "Compressing the Web," 412. See Table 18.2: Content Encoding Average Compression Ratios for Different Web Site Categories.
2P. Destounis, J. Garofalakis, P. Kappos, and J. Tzimias, "Measuring the Mean Web page size and its compression to limit latency and improve download time," Internet Research: Electronic Networking Applications and Policy 11, no. 1 (2001): 15. Analyzing five popular web sites (cnn.com, disney.com, ibm.com, microsoft.com, and netscape.com) Destounis et. al found a mean compression gain of 75.2% across 9,281 HTML pages. The mean web page size was 13,540 bytes.
Article originally published on December 4, 2003.
By website optimization on 22 Sep 2009 AM
This was very useful as I have been seeking ways to speed up my site. I already went from a loading time of 25 sec to 17 sec and am trying to reduce it further while keeping all the essential elements in a shopping site.
I also found your web optimiser useful. Thanks
By: Kimberly Valentine on September 3, 2006 1:49 AM
How to configure HTTP compression on Apache/1.3.34 (Unix)webserver?
On this page http://www.websiteoptimization.com/speed/tweak/compress/ ,it reference to Chapter 18 for setup on Apache webserver too, but I did not see instruction/procedure to configure Apache for compression.
"Chapter 18 of Speed Up Your Site shows how to set up HTTP compression on Apache and IIS servers[...]"
Please provide instruction to configure compression on Apache1.3.x and Apache2.x.
By: nanao on December 5, 2006 8:38 PM
Recommend mod_gzip for setting up HTTP compression on Apache, or Vigos.
By: website optimization on December 12, 2006 2:03 PM
I've been searching for a way to improve some of our websites' download speeds ...and I found myself reading your information.
Since most of our sites are hosted on Linux, I was wondering if you could reveal how to configure an htaccess file to enable mod_deflate for html docs.
By: John Barremore on January 19, 2007 3:55 AM
Can anybody tell me where i can find list of servers that have mod_gzip and its use?
I very lazy - that why i not want to stoop to scan them.
By: chorik on March 11, 2007 11:52 AM
Great info really helped out a lot with the dev work
By: mikey on May 3, 2007 12:12 PM
mod_gzip is the most used apache module. There are other less famous ones .. but GZIP compression does not require any special browser side addon.
By: Blogulate on August 1, 2007 8:23 AM
IIS has inbuilt http compression support.
By: Uday Kadam on October 3, 2007 12:34 PM
mod_gzip really saves a lot of bandwidth.
By: Blogulate on October 25, 2007 12:42 AM
Is there any way to force modern browsers to use gzip encoding on usual Internet surfing? Couldn't find it in IE7
By: Issyk-Kul Karakol on March 4, 2008 11:54 PM
How to set up the header gzip with php ?
By: China Photo on May 9, 2008 6:10 AM
By: Audio Bible on October 15, 2008 9:08 AM
Article about mod_deflate settings like on Amazon EC2 AMI
By: Mikhailov Anatoly on December 16, 2008 9:49 AM
By: Zulqarnain on March 18, 2009 1:54 PM
How can a Firewall deal with compressed packets? Specially when the firewall is embedded into a cable modem or router and decompressing packets is expensive in terms of memory and cpu usage.
By: Daniel on May 13, 2009 12:01 PM
How can i reduce the size of scripts in Bloggers xml file ?? I am having 200+Kb of html size which worries me alot!
By: inAm on May 18, 2009 6:37 PM
Are there any sites for online HTML compression?
By: markamoment on June 26, 2009 7:44 AM
If you wish to optimize your website, use function ob_start and use gz_handler as a callback function.
By: putude on November 25, 2009 7:11 PM
Can any one give me a good source for performing compression.
By: Pritush on December 3, 2009 10:07 AM
This blog post is likely incorrect. In fact, the key statistic appears to have been misinterpreted. In the post you say:
"73.3% of the top 1000 websites do not use HTTP compression on their sites"
However, in the citation of the study you say:
"As of February 2010 73.3% of the Fortune 1000 websites use HTTP compression"
The latter statement is likely more accurate. Note these metrics from Google ( http://code.google.com/speed/articles/web-metrics.html ) state that 66-89% of compressible content is compressed.
It would be better not to reference unpublished surveys. No one has the ability to validate the reference. It would be great if posted a correct immediately. Folks like Jason Grigsby have tweeted this incorrect stat.
By: Steve Souders on September 25, 2010 11:07 PM
Good catch Steve. I corrected the cite to say "do not use" now. I'll ask about publishing the entire Excel file.
Keep in mind that these stats are for the Fortune 1000, the web at large is no doubt different.
By: website optimization on September 26, 2010 10:41 AM
I took the Fortune 1000 study down pending updated data.
By: website optimization on September 28, 2010 7:12 PM