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Andrew B. King Resume

Ideal Job

Web Performance Czar – Optimization of usability and speed of multiple web sites at large design firm or corporation.


  • 2002 – present President / Consultant
    Founded Web Site Optimization, LLC in late 2002 to assist companies improve their ROIs with their business web sites by increasing speed, targeted traffic, conversion rates, and credibility. Manages on-demand teams of experts in web performance, search engine marketing, design, copywriting, accessibility, and usability.
  • 2002 – present Freelance Writer
    Wrote Speed Up Your Site: Web Site Optimization for New Riders Publishing. Published January 17, 2003. Writes the monthly Bandwidth Report and the biweekly Speed Tweak of the Week and Optimization Week.
  • 2002 – 2004 Technical Advisor
    To MBA classroom discussion, for students in The Kellstadt Graduate School of Management at DePaul University. Weekly input to classes, and response to students’ questions related to websites, linkages and e-business tools and applications. DePaul is ranked #4 among graduate schools of business by U.S. News & World Report.
  • 2001 – 2004 Newsletter Editor
    For internet.com‘s WebReference.com and JavaScript.com (2003). Wrote twice-weekly newsletters for WebReference.com. Wrote book and site reviews, interviews, and summaries of related news on and off-site. At their peak both newsletters had over 400,000 subscribers.
  • 1997 – 2001 Managing Editor/Usability Czar
    For WebReference.comJavaScript.com, and internet.com. Managed and edited eight expert columnists in developer-related topics (Perl, JavaScript, DHTML, HTML, graphics, design, etc.) on WebReference. Webmastered, wrote articles and code, and promoted sites. Increased WebReference’s traffic over ten-fold from 700,000 to over 9,000,000 impressions per month with 70-80,000 unique visitors per day. Won over 100 awards including nine times on PC Magazine’s Top 100. As Usability Czar optimized home pages and site templates for internet.com properties.
  • 1998 – 1999 Project Manager
    At internet.com managed the creation of News Harvester, a free headline news distribution service. Utilizing a Perl backend, JavaScript, DHTML, and Perl front-ends, users can display news from internet.com on their sites. Compatible with RSS.
  • 1995 – 1997 Webmaster
    Created and maintained WebReference.com, a Web site devoted to teaching developers about the Web and webmastery.
  • 1995 – 1996 Web Integrator
    At Internet Connect Inc. planned, organized, created, maintained, and promoted Web sites.
  • 1993 – 1994 Sysop
    Huron Valley Free-net, one of the first free-nets to utilize the World Wide Web as an interface.1989-1995 Macintosh consultantSoftware and hardware selection, Internet assistance, technical writer, database design.
  • 1985-1989 CAD Engineer
    Engineering Technology Associates, Inc. an engineering consulting firm in Madison Heights, MI.
    • System modeler – used finite element analysis (FEA) to optimize the ride of automobiles.
    • Structural engineer – used FEA to design and optimize automotive components.
    • Programmer – created hidden surface algorithm for ETA’s finite element modeling program.
  • 1984 (summer) Research Engineer Trainee
    Ford Motor Company, Impact Factors Department, Dearborn, MI. Used computer simulation of auto crashes to meet FMVSS.
  • 1983 (summer) Research Assistant
    University of Michigan, Mechanical Engineering department. Structural optimization research utilizing analytical and numerical methods. Implemented these ideas into interactive structural optimization programs.


  • 1984 Master of Science in Mechanical Engineering
    University of Michigan, Ann Arbor. Specialized in design optimization; GPA 7.33 out of 8
  • 1983 Bachelor of Science in Mechanical Engineering
    University of Michigan, Ann Arbor.

Computer Expertise

  • Computers: Macintosh expertise, IBM PC, Sun, Apollo, mini, mainframe, and Cray
  • Courses: Computer science, graphics, FEA, design optimization, sysad and UNIX
  • Databases: Filemaker Pro, 4th Dimension
  • Languages: Perl, JavaScript, Pascal, Fortran, Algol, also speak and write German
  • Internet: Sysop, UNIX, webmaster, consultant, HTML/Photoshop/usability expert, Web site/graphics optimization/design, information architect, writer


Awards and Credentials

Over 100 awards for WebReference.com, including 9-time winner of PC Magazine’s top 100 Web sites
Passed Professional Engineering Exam Part 1: Fundamentals
James F. Lincoln Arc Welding Award for design of three-wheeled human-powered vehicle

Andrew B. King, MSME (email: andy at athenia dot net)