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Speed Tweak

Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.

PPC Optimization: Early Warning

In Google Adwords, you can use phone call metrics as an early warning system to optimize text ad conversion performance. Avoid scary PPC ad spend using fast-reported phone calls. » more »

PPC Optimization: Wordplay & Humor

Humor and wordplay can make your advertising stand out from the crowd. Unexpected word combinations and humor attract valuable attention and can garner higher PPC click-through and conversion rates. » more »

PPC Optimization: Strange Attraction

Learn how using strange attraction in your ad text can lower CPC and boost CTR and conversions. Grab attention with letter and symbol combinations to optimize PPC campaigns. » more »

Case Study: Teachthought.com Dedicated Server Upgrade

In this case study, moving from a shared to dedicated server improved TTFB by 75% and repeat view load times by 70%. » more »

PPC Optimization: Abbreviate Ad Text

Abbreviating key phrases in PPC text ads can lower CPC and the cost per conversion. Our otherwise identical text ad with "Michigan" abbreviated to "Mich" decreased the cost per call by more than 35%, and increased the conversion rate by 33 percentage points. » more »

PPC Optimization: Be Specific

Using specific copy in your PPC ad text can improve conversion rates. Giving searchers ad text that more closely matches their search queries gives them results that more closely match their goals. » more »

PPC Optimization: Experiments in Punctuation

By varying the punctuation and plurals within your text ads, you can optimize their conversion rate and cost per conversion. This article shows a case study of call only text ad optimization. » more »
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Last modified: October 31, 2017.

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