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Speed Tweak

Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.

PPC Optimization: Localize Ad Text

Localizing ad text can boost CTR significantly. Adding some local geography to our text ads boosted CTR by over 90%. » more »

Banner Ad Study: The Female Gaze

This eye tracking study found that females pay more attention to banner ads with discounts and models. » more »

PPC Optimization: Excluding ZIP Codes by Income

Excluding lower income ZIP codes is a more precise way than Google's household income method. This article shows how to exclude lower income ZIP codes within your target geography in Google Ads. » more »

Effectiveness of Search Engine Marketing Channels

Digital ads will make up 50% of all ad spending by the end of 2018. This article summarizes an empirical study that ranked digital advertising channels by their effectiveness on sales. Natural SEO and PPC came in first and second for sales effectiveness. » more »

PPC Optimization: Avoid Over Optimization

Turns out you can go too far in PPC cost optimization. Learn how to avoid the dreaded "limited" campaign status in Google Adwords. » more »

PPC Optimization: Ad Title Tweaking

Learn how small changes in ad text can make big changes in performance. By varying our Ad Title text we improved ad position from 2.4 to 1.0. » more »

PPC Optimization: Enhanced CPC & Maximize Clicks

In this case study we tested a low-ball ECPC Max Clicks bid strategy against Target CPA. The low-ball strategy reduced the cost per conversion by more than 35%. » more »
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Last modified: December 07, 2018.

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