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Speed Tweak

Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.

Effectiveness of Search Engine Marketing Channels

Digital ads will make up 50% of all ad spending by the end of 2018. This article summarizes an empirical study that ranked digital advertising channels by their effectiveness on sales. Natural SEO and PPC came in first and second for sales effectiveness. » more »

PPC Optimization: Avoid Over Optimization

Turns out you can go too far in PPC cost optimization. Learn how to avoid the dreaded "limited" campaign status in Google Adwords. » more »

PPC Optimization: Ad Title Tweaking

Learn how small changes in ad text can make big changes in performance. By varying our Ad Title text we improved ad position from 2.4 to 1.0. » more »

PPC Optimization: Enhanced CPC & Maximize Clicks

In this case study we tested a low-ball ECPC Max Clicks bid strategy against Target CPA. The low-ball strategy reduced the cost per conversion by more than 35%. » more »

Optimizing PPC Campaigns with Experiments

Learn how to use PPC experiments to optimize the performance of your Adwords campaigns. In this dental case study we lowered our cost per conversion by 15% and improved our overall conversion rate by 7 percentage points, squeezing more leads our of our budget.

Optimizing PPC Callout Extensions

Optimizing ad callouts can improve PPC ad text performance. Learn best practices to writing and optimizing high performing callout extensions. » more »

The Best Photo Personal Item: Think Tank Airport Ultralight 2.5

Finding the right personal item for your precious camera gear is a challenge. We review the Think Tank Airport Ultralight and some alternatives that fit under airline seats but carry lots of gear. » more »
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Last modified: October 01, 2018.

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