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Speed Tweak

Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.

PPC Optimization: Using Call-Only Ads in Search Campaigns

Learn how to mix call-only ads with text ads in Google Ads. Boost quality scores and leads with this PPC ad mixing technique. » more »

PPC Optimization: Dayparting Display Ads

Dayparting your PPC ads can make your campaigns more efficient. Learn how to schedule your display campaigns for the times when people are most likely to convert. » more »

Third Party Services Slow Website Performance

The use of third party services is growing at a rate of nearly 42% per year. The reliance of third party services is increasing load times and performance variability across the Web. » more »

The Tracker Tax: How Third Party Trackers Impact Website Speed in the United States

The use of tracking software has a significant compounding effect on website performance. In a recent tracking study, the page speed of the average top 500 website was greater than 2 times faster when trackers were blocked. Reducing the number of trackers on your website can give a significant boost to web page speed. » more »

PPC Optimization: Localize Ad Text

Localizing ad text can boost CTR significantly. Adding some local geography to our text ads boosted CTR by over 90%. » more »

Banner Ad Study: The Female Gaze

This eye tracking study found that females pay more attention to banner ads with discounts and models. » more »

PPC Optimization: Excluding ZIP Codes by Income

Excluding lower income ZIP codes is a more precise way than Google's household income method. This article shows how to exclude lower income ZIP codes within your target geography in Google Ads. » more »
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Last modified: May 08, 2019.

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