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Speed Tweak

Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.

Optimizing PPC Callout Extensions

Optimizing ad callouts can improve PPC ad text performance. Learn best practices to writing and optimizing high performing callout extensions. » more »

The Best Photo Personal Item: Think Tank Airport Ultralight 2.5

Finding the right personal item for your precious camera gear is a challenge. We review the Think Tank Airport Ultralight and some alternatives that fit under airline seats but carry lots of gear. » more »

Optimizing a Gitzo GT3542LS Tripod

Finding a sturdy tripod that will fit within a hard case carry-on is a challenge. With the help of third-party parts we were able to upgrade a Gitzo GT3542LS 4-section tripod to fit within a padded carry-on case. » more »

The Best Photo Carry-On: Pelican Air 1525 Hard Case

Finding a photo carry-on that fits in most airplane overheads while protecting your gear is a challenge. The Pelican Air 1525 handily meets these criteria and is relatively light weight for a hard case. » more »

The Best Travel Tripod: Optimizing a Gitzo GT4552TS

You can tailor your tripod to your own needs with third party parts. We modified a sturdy Gitzo GT4552TS Systematic traveler tripod from a 4.7 lb model to a lighter 4.24 lb packable that easily fits into a carry-on bag. » more »

PPC Optimization: Ad Text

Learn the best practices of PPC ad text optimization. Use your limited space wisely and follow (or break) these guidelines to find the best ads. Iterate these alpha ads, then rinse and repeat. Even small changes can have big effects. » more »

PPC Optimization: Call Only Ad Extensions

Adding ad extensions to Call Only campaigns can boost click-through and conversion rates. » more »
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Last modified: April 15, 2018.

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