Speed Tweak
Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.
The use of third party services is growing at a rate of nearly 42% per year. The reliance of third party services is increasing load times and performance variability across the Web.
» more »
The use of tracking software has a significant compounding effect on website performance. In a recent tracking study, the page speed of the average top 500 website was greater than 2 times faster when trackers were blocked. Reducing the number of trackers on your website can give a significant boost to web page speed.
» more »
Localizing ad text can boost CTR significantly. Adding some local geography to our text ads boosted CTR by over 90%.
» more »
This eye tracking study found that females pay more attention to banner ads with discounts and models.
» more »
Excluding lower income ZIP codes is a more precise way than Google's household income method. This article shows how to exclude lower income ZIP codes within your target geography in Google Ads.
» more »
Digital ads will make up 50% of all ad spending by the end of 2018. This article summarizes an empirical study that ranked digital advertising channels by their effectiveness on sales. Natural SEO and PPC came in first and second for sales effectiveness.
» more »
Turns out you can go too far in PPC cost optimization. Learn how to avoid the dreaded "limited" campaign status in Google Adwords.
» more »
