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Speed Tweak

Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.

PPC Optimization: Smart Display Campaigns

Learn how to set up a smart display campaign in Google Ads. Smart display campaigns use Google's artificial intelligence to create responsive display ads on the fly using the best combination of assets. » more »

PPC Optimization: Early Warning 2

You can get an early indication of ad performance using early warning metrics in Google Ads. Impressions Top, Absolute Top and Average Session Duration can help you triage low performing ads and boost high performing ones.

PPC Optimization: Optimizing Smart Campaigns

You can optimize Google's Smart Campaigns with the proper setup and maintenance. Start with a limited number of text ads and product or service categories and prune undesired search phrases as necessary. » more »

PPC Optimization: Minimize Learning Mode

By planning ahead and batching your changes, you can minimizing learning mode in Google Ads. Reducing the amount of time your campaigns are in learning mode will help you fully utilize your budget and PPC ad campaigns. » more »

PPC Optimization: Using Call-Only Ads in Search Campaigns

Learn how to mix call-only ads with text ads in Google Ads. Boost quality scores and leads with this PPC ad mixing technique. » more »

PPC Optimization: Dayparting Display Ads

Dayparting your PPC ads can make your campaigns more efficient. Learn how to schedule your display campaigns for the times when people are most likely to convert. » more »

Third Party Services Slow Website Performance

The use of third party services is growing at a rate of nearly 42% per year. The reliance of third party services is increasing load times and performance variability across the Web. » more »
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Last modified: November 15, 2020.

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