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Speed Tweak

Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.

The Best Photo Carry-On: Pelican Air 1525 Hard Case

Finding a photo carry-on that fits in most airplane overheads while protecting your gear is a challenge. The Pelican Air 1525 handily meets these criteria and is relatively light weight for a hard case. » more »

The Best Travel Tripod: Optimizing a Gitzo GT4552TS

You can tailor your tripod to your own needs with third party parts. We modified a sturdy Gitzo GT4552TS Systematic traveler tripod from a 4.7 lb model to a lighter 4.24 lb packable that easily fits into a carry-on bag. » more »

PPC Optimization: Ad Text

Learn the best practices of PPC ad text optimization. Use your limited space wisely and follow (or break) these guidelines to find the best ads. Iterate these alpha ads, then rinse and repeat. Even small changes can have big effects. » more »

PPC Optimization: Call Only Ad Extensions

Adding ad extensions to Call Only campaigns can boost click-through and conversion rates. » more »

PPC Optimization: Early Warning

In Google Adwords, you can use phone call metrics as an early warning system to optimize text ad conversion performance. Avoid scary PPC ad spend using fast-reported phone calls. » more »

PPC Optimization: Wordplay & Humor

Humor and wordplay can make your advertising stand out from the crowd. Unexpected word combinations and humor attract valuable attention and can garner higher PPC click-through and conversion rates. » more »

PPC Optimization: Strange Attraction

Learn how using strange attraction in your ad text can lower CPC and boost CTR and conversions. Grab attention with letter and symbol combinations to optimize PPC campaigns. » more »
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Last modified: January 11, 2018.

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