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Speed Tweak

Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.

PPC Optimization: Experiments in Punctuation

By varying the punctuation and plurals within your text ads, you can optimize their conversion rate and cost per conversion. This article shows a case study of call only text ad optimization. » more »

PPC Optimization: Ad Text Position

Leading with benefits can improve PPC text ad conversion rates. We show a case study that improves conversion rates by 1.8X. » more »

PPC Optimization: Display URL Expansion

By including keywords or calls to action in your display URLs you can boost text ad performance in Google Adwords. This article shows a real-world example of display URL optimization. » more »

Optimizing the RRS Monopod Tilt Head

Learn how to optimize the weight of a monopod tilt head. Using a fixed clamp RRS tilt head and the Desmond skeleton clamp we reduced the head weight by 25%. » more »

PPC Optimization: Gender Targeting

In Google Adwords you can optimize conversion rates using gender targeting. Learn how to squeeze more leads out of your PPC spend by targeting high performing demographics singly or in combination. » more »

PPC Optimization: Age Range Targeting

You can target specific age ranges in Google Adwords to optimize conversion rates. By tweaking the bids on high performing age ranges you can tilt your campaigns to those folks more likely to convert. » more »

PPC Optimization: ZIP Code Targeting

Learn how to add ZIP code targeting to your PPC campaigns to boost conversion rates. By optimizing the performance of individual demographics and locations, you can improve conversion rates to squeeze more leads out your AdWords spend. » more »
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Last modified: May 03, 2017.

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