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Speed Tweak

Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.

PPC Optimization: Abbreviate Ad Text

Abbreviating key phrases in PPC text ads can lower CPC and the cost per conversion. Our otherwise identical text ad with "Michigan" abbreviated to "Mich" decreased the cost per call by more than 35%, and increased the conversion rate by 33 percentage points. » more »

PPC Optimization: Be Specific

Using specific copy in your PPC ad text can improve conversion rates. Giving searchers ad text that more closely matches their search queries gives them results that more closely match their goals. » more »

PPC Optimization: Experiments in Punctuation

By varying the punctuation and plurals within your text ads, you can optimize their conversion rate and cost per conversion. This article shows a case study of call only text ad optimization. » more »

PPC Optimization: Ad Text Position

Leading with benefits can improve PPC text ad conversion rates. We show a case study that improves conversion rates by 1.8X. » more »

PPC Optimization: Display URL Expansion

By including keywords or calls to action in your display URLs you can boost text ad performance in Google Adwords. This article shows a real-world example of display URL optimization. » more »

Optimizing the RRS Monopod Tilt Head

Learn how to optimize the weight of a monopod tilt head. Using a fixed clamp RRS tilt head and the Desmond skeleton clamp we reduced the head weight by 25%. » more »

PPC Optimization: Gender Targeting

In Google Adwords you can optimize conversion rates using gender targeting. Learn how to squeeze more leads out of your PPC spend by targeting high performing demographics singly or in combination. » more »
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Last modified: June 26, 2017.

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