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Speed Tweak

Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.

PPC Optimization: Ad Title Tweaking

Learn how small changes in ad text can make big changes in performance. By varying our Ad Title text we improved ad position from 2.4 to 1.0. » more »

By website optimization on 28 Jun 2018 PM |

PPC Optimization: Enhanced CPC & Maximize Clicks

In this case study we tested a low-ball ECPC Max Clicks bid strategy against Target CPA. The low-ball strategy reduced the cost per conversion by more than 35%. » more »

By website optimization on 14 Jun 2018 PM |

Optimizing PPC Campaigns with Experiments

Learn how to use PPC experiments to optimize the performance of your Adwords campaigns. In this dental case study we lowered our cost per conversion by 15% and improved our overall conversion rate by 7 percentage points, squeezing more leads our of our budget.

By website optimization on 31 May 2018 PM |

Optimizing PPC Callout Extensions

Optimizing ad callouts can improve PPC ad text performance. Learn best practices to writing and optimizing high performing callout extensions. » more »

By website optimization on 15 Apr 2018 PM |

The Best Photo Personal Item: Think Tank Airport Ultralight 2.5

Finding the right personal item for your precious camera gear is a challenge. We review the Think Tank Airport Ultralight and some alternatives that fit under airline seats but carry lots of gear. » more »

By website optimization on 26 Mar 2018 AM |

Optimizing a Gitzo GT3542LS Tripod

Finding a sturdy tripod that will fit within a hard case carry-on is a challenge. With the help of third-party parts we were able to upgrade a Gitzo GT3542LS 4-section tripod to fit within a padded carry-on case. » more »

By website optimization on 5 Feb 2018 AM |

The Best Photo Carry-On: Pelican Air 1525 Hard Case

Finding a photo carry-on that fits in most airplane overheads while protecting your gear is a challenge. The Pelican Air 1525 handily meets these criteria and is relatively light weight for a hard case. » more »

By website optimization on 11 Jan 2018 PM |

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