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Web Site Optimization: Maximum Website Performance

Web site optimization produces highly competitive web sites that out-perform on every measure; traffic, speed, conversion rates, sell-throughs, and, most importantly, return on your investment. We offer expert website optimization services and a book Website Optimization: Speed, Search Engine & Conversion Rate Secrets. Try our free Web Page Analyzer, our free website spell checker, and our new SEO analysis tool. New Internet dental marketing service.

PPC Optimization: Wordplay & Humor

Humor and wordplay can make your advertising stand out from the crowd. Unexpected word combinations and humor attract valuable attention and can garner higher PPC click-through and conversion rates. more »

PPC Optimization: Strange Attraction

Learn how using strange attraction in your ad text can lower CPC and boost CTR and conversions. Grab attention with letter and symbol combinations to optimize PPC campaigns. more »

Case Study: Teachthought.com Dedicated Server Upgrade

In this case study, moving from a shared to dedicated server improved TTFB by 75% and repeat view load times by 70%. more »

PPC Optimization: Abbreviate Ad Text

Abbreviating key phrases in PPC text ads can lower CPC and the cost per conversion. Our otherwise identical text ad with "Michigan" abbreviated to "Mich" decreased the cost per call by more than 35%, and increased the conversion rate by 33 percentage points. more »

PPC Optimization: Be Specific

Using specific copy in your PPC ad text can improve conversion rates. Giving searchers ad text that more closely matches their search queries gives them results that more closely match their goals. more »

PPC Optimization: Experiments in Punctuation

By varying the punctuation and plurals within your text ads, you can optimize their conversion rate and cost per conversion. This article shows a case study of call only text ad optimization. more »

PPC Optimization: Ad Text Position

Leading with benefits can improve PPC text ad conversion rates. We show a case study that improves conversion rates by 1.8X. more »

PPC Optimization: Display URL Expansion

By including keywords or calls to action in your display URLs you can boost text ad performance in Google Adwords. This article shows a real-world example of display URL optimization. more »

Optimizing the RRS Monopod Tilt Head

Learn how to optimize the weight of a monopod tilt head. Using a fixed clamp RRS tilt head and the Desmond skeleton clamp we reduced the head weight by 25%. more »

PPC Optimization: Gender Targeting

In Google Adwords you can optimize conversion rates using gender targeting. Learn how to squeeze more leads out of your PPC spend by targeting high performing demographics singly or in combination. more »

Our Website Optimization Services - Include

Contact us for a free quote & consultation or see our services page to learn more.

Free Web Site Speed Test

While this free website speed test won't tell you how many clients you may be losing right now, it will help you find out if slow pages are hurting your business. It will test page size, composition, download speed and point out some of the things that need to be done to increase your on-line competitiveness.

For more information about our web site optimization consulting services, please fill out our contact form or call us at 877.SITEOPT (877.748.3678).

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Last modified: October 14, 2017.

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