PPC Optimization: Be Specific
Using specific copy in your PPC ad text can improve conversion rates. Giving searchers ad text that more closely matches their search queries gives them results that more closely match their goals. more »
Web site optimization produces highly competitive web sites that out-perform on every measure; traffic, speed, conversion rates, sell-throughs, and, most importantly, return on your investment. We offer expert website optimization services and a book Website Optimization: Speed, Search Engine & Conversion Rate Secrets. Try our free Web Page Analyzer, our free website spell checker, and our new SEO analysis tool. New Internet dental marketing service.
Using specific copy in your PPC ad text can improve conversion rates. Giving searchers ad text that more closely matches their search queries gives them results that more closely match their goals. more »
By varying the punctuation and plurals within your text ads, you can optimize their conversion rate and cost per conversion. This article shows a case study of call only text ad optimization. more »
Leading with benefits can improve PPC text ad conversion rates. We show a case study that improves conversion rates by 1.8X. more »
By including keywords or calls to action in your display URLs you can boost text ad performance in Google Adwords. This article shows a real-world example of display URL optimization. more »
Learn how to optimize the weight of a monopod tilt head. Using a fixed clamp RRS tilt head and the Desmond skeleton clamp we reduced the head weight by 25%. more »
In Google Adwords you can optimize conversion rates using gender targeting. Learn how to squeeze more leads out of your PPC spend by targeting high performing demographics singly or in combination. more »
You can target specific age ranges in Google Adwords to optimize conversion rates. By tweaking the bids on high performing age ranges you can tilt your campaigns to those folks more likely to convert. more »
Learn how to add ZIP code targeting to your PPC campaigns to boost conversion rates. By optimizing the performance of individual demographics and locations, you can improve conversion rates to squeeze more leads out your AdWords spend. more »
Learn how a caching plugin can speed up your site by 22% to 58%. We test the W3 Total Cache Wordpress plugin on an actual client site. more »
Using numerous Youtube videos can slow down your website. We show a JavaScript technique that substitutes static "poster" images for the videos speeding up page load times by nearly a factor of 5. more »
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While this free website speed test won't tell you how many clients you may be losing right now, it will help you find out if slow pages are hurting your business. It will test page size, composition, download speed and point out some of the things that need to be done to increase your on-line competitiveness.
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