PPC Optimization: Localize Ad Text
Localizing ad text can boost CTR significantly. Adding some local geography to our text ads boosted CTR by over 90%. more »
Web site optimization produces highly competitive web sites that out-perform on every measure; traffic, speed, conversion rates, sell-throughs, and, most importantly, return on your investment. We offer expert website optimization services and a book Website Optimization: Speed, Search Engine & Conversion Rate Secrets. Try our free Web Page Analyzer, and our free website spell checker. New Internet dental marketing service.
Localizing ad text can boost CTR significantly. Adding some local geography to our text ads boosted CTR by over 90%. more »
This eye tracking study found that females pay more attention to banner ads with discounts and models. more »
Excluding lower income ZIP codes is a more precise way than Google's household income method. This article shows how to exclude lower income ZIP codes within your target geography in Google Ads. more »
Digital ads will make up 50% of all ad spending by the end of 2018. This article summarizes an empirical study that ranked digital advertising channels by their effectiveness on sales. Natural SEO and PPC came in first and second for sales effectiveness. more »
Turns out you can go too far in PPC cost optimization. Learn how to avoid the dreaded "limited" campaign status in Google Adwords. more »
Learn how small changes in ad text can make big changes in performance. By varying our Ad Title text we improved ad position from 2.4 to 1.0. more »
In this case study we tested a low-ball ECPC Max Clicks bid strategy against Target CPA. The low-ball strategy reduced the cost per conversion by more than 35%. more »
Learn how to use PPC experiments to optimize the performance of your Adwords campaigns. In this dental case study we lowered our cost per conversion by 15% and improved our overall conversion rate by 7 percentage points, squeezing more leads our of our budget.
Optimizing ad callouts can improve PPC ad text performance. Learn best practices to writing and optimizing high performing callout extensions. more »
Finding the right personal item for your precious camera gear is a challenge. We review the Think Tank Airport Ultralight and some alternatives that fit under airline seats but carry lots of gear. more »
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While this free website speed test won't tell you how many clients you may be losing right now, it will help you find out if slow pages are hurting your business. It will test page size, composition, download speed and point out some of the things that need to be done to increase your on-line competitiveness.
For more information about our web site optimization consulting services, please fill out our contact form or call us at 877.SITEOPT (877.748.3678).
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