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Web Site Optimization: Maximum Website Performance

Web site optimization produces highly competitive web sites that out-perform on every measure; traffic, speed, conversion rates, sell-throughs, and, most importantly, return on your investment. We offer expert website optimization services and a book Website Optimization: Speed, Search Engine & Conversion Rate Secrets. Try our free Web Page Analyzer, our free website spell checker, and our new SEO analysis tool. New Internet dental marketing service.

PPC Optimization: Ad Text Position

Leading with benefits can improve PPC text ad conversion rates. We show a case study that improves conversion rates by 1.8X. more »

PPC Optimization: Display URL Expansion

By including keywords or calls to action in your display URLs you can boost text ad performance in Google Adwords. This article shows a real-world example of display URL optimization. more »

Optimizing the RRS Monopod Tilt Head

Learn how to optimize the weight of a monopod tilt head. Using a fixed clamp RRS tilt head and the Desmond skeleton clamp we reduced the head weight by 25%. more »

PPC Optimization: Gender Targeting

In Google Adwords you can optimize conversion rates using gender targeting. Learn how to squeeze more leads out of your PPC spend by targeting high performing demographics singly or in combination. more »

PPC Optimization: Age Range Targeting

You can target specific age ranges in Google Adwords to optimize conversion rates. By tweaking the bids on high performing age ranges you can tilt your campaigns to those folks more likely to convert. more »

PPC Optimization: ZIP Code Targeting

Learn how to add ZIP code targeting to your PPC campaigns to boost conversion rates. By optimizing the performance of individual demographics and locations, you can improve conversion rates to squeeze more leads out your AdWords spend. more »

Using a Wordpress Caching Plugin for Website Speed

Learn how a caching plugin can speed up your site by 22% to 58%. We test the W3 Total Cache Wordpress plugin on an actual client site. more »

Optimizing Youtube Video Loading Speed

Using numerous Youtube videos can slow down your website. We show a JavaScript technique that substitutes static "poster" images for the videos speeding up page load times by nearly a factor of 5. more »

Optimizing the Arca Swiss B1 Ball Head

Extend the life of your ball head and save weight by rebuilding with lightweight components. By rebuilding our Arca Swiss B1 we saved 17.5% off its weight. more »

PPC Optimization: Average Income Targeting

Targeting your desired audience within particular geographic area using income is a powerful tool you can use to improve your conversion rates. Average household income is just the first demographic that Google has rolled out for that purpose. Coming soon are gender, age, and parental status which could be used to further refine your campaigns. more »

Our Website Optimization Services - Include

Contact us for a free quote & consultation or see our services page to learn more.

Free Web Site Speed Test

While this free website speed test won't tell you how many clients you may be losing right now, it will help you find out if slow pages are hurting your business. It will test page size, composition, download speed and point out some of the things that need to be done to increase your on-line competitiveness.

For more information about our web site optimization consulting services, please fill out our contact form or call us at 877.SITEOPT (877.748.3678).

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Last modified: March 30, 2017.

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