PPC Optimization: Avoid Over Optimization
Turns out you can go too far in PPC cost optimization. Learn how to avoid the dreaded "limited" campaign status in Google Adwords. more »
Web site optimization produces highly competitive web sites that out-perform on every measure; traffic, speed, conversion rates, sell-throughs, and, most importantly, return on your investment. We offer expert website optimization services and a book Website Optimization: Speed, Search Engine & Conversion Rate Secrets. Try our free Web Page Analyzer, and our free website spell checker. New Internet dental marketing service.
Turns out you can go too far in PPC cost optimization. Learn how to avoid the dreaded "limited" campaign status in Google Adwords. more »
Learn how small changes in ad text can make big changes in performance. By varying our Ad Title text we improved ad position from 2.4 to 1.0. more »
In this case study we tested a low-ball ECPC Max Clicks bid strategy against Target CPA. The low-ball strategy reduced the cost per conversion by more than 35%. more »
Learn how to use PPC experiments to optimize the performance of your Adwords campaigns. In this dental case study we lowered our cost per conversion by 15% and improved our overall conversion rate by 7 percentage points, squeezing more leads our of our budget.
Optimizing ad callouts can improve PPC ad text performance. Learn best practices to writing and optimizing high performing callout extensions. more »
Finding the right personal item for your precious camera gear is a challenge. We review the Think Tank Airport Ultralight and some alternatives that fit under airline seats but carry lots of gear. more »
Finding a sturdy tripod that will fit within a hard case carry-on is a challenge. With the help of third-party parts we were able to upgrade a Gitzo GT3542LS 4-section tripod to fit within a padded carry-on case. more »
Finding a photo carry-on that fits in most airplane overheads while protecting your gear is a challenge. The Pelican Air 1525 handily meets these criteria and is relatively light weight for a hard case. more »
You can tailor your tripod to your own needs with third party parts. We modified a sturdy Gitzo GT4552TS Systematic traveler tripod from a 4.7 lb model to a lighter 4.24 lb packable that easily fits into a carry-on bag. more »
Learn the best practices of PPC ad text optimization. Use your limited space wisely and follow (or break) these guidelines to find the best ads. Iterate these alpha ads, then rinse and repeat. Even small changes can have big effects. more »
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While this free website speed test won't tell you how many clients you may be losing right now, it will help you find out if slow pages are hurting your business. It will test page size, composition, download speed and point out some of the things that need to be done to increase your on-line competitiveness.
For more information about our web site optimization consulting services, please fill out our contact form or call us at 877.SITEOPT (877.748.3678).
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