PPC Optimization: Excluding ZIP Codes by Income
Excluding lower income ZIP codes is a more precise way than Google's household income method. This article shows how to exclude lower income ZIP codes within your target geography in Google Ads. more »
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Excluding lower income ZIP codes is a more precise way than Google's household income method. This article shows how to exclude lower income ZIP codes within your target geography in Google Ads. more »
Digital ads will make up 50% of all ad spending by the end of 2018. This article summarizes an empirical study that ranked digital advertising channels by their effectiveness on sales. Natural SEO and PPC came in first and second for sales effectiveness. more »
Turns out you can go too far in PPC cost optimization. Learn how to avoid the dreaded "limited" campaign status in Google Adwords. more »
Learn how small changes in ad text can make big changes in performance. By varying our Ad Title text we improved ad position from 2.4 to 1.0. more »
In this case study we tested a low-ball ECPC Max Clicks bid strategy against Target CPA. The low-ball strategy reduced the cost per conversion by more than 35%. more »
Learn how to use PPC experiments to optimize the performance of your Adwords campaigns. In this dental case study we lowered our cost per conversion by 15% and improved our overall conversion rate by 7 percentage points, squeezing more leads our of our budget.
Optimizing ad callouts can improve PPC ad text performance. Learn best practices to writing and optimizing high performing callout extensions. more »
Finding the right personal item for your precious camera gear is a challenge. We review the Think Tank Airport Ultralight and some alternatives that fit under airline seats but carry lots of gear. more »
Finding a sturdy tripod that will fit within a hard case carry-on is a challenge. With the help of third-party parts we were able to upgrade a Gitzo GT3542LS 4-section tripod to fit within a padded carry-on case. more »
Finding a photo carry-on that fits in most airplane overheads while protecting your gear is a challenge. The Pelican Air 1525 handily meets these criteria and is relatively light weight for a hard case. more »
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